Senior Marketing Executive cum Designer
Summary
A hybrid marketing and design role developing brand identities, executing campaigns, creating digital/print materials, and managing social media (including photography/videography) for multiple F&B brands.
Key Responsibilities
- Develop and maintain brand identities across multiple F&B brands, including branding guidelines, packaging, and marketing collaterals.
- Plan and execute marketing campaigns, promotions, product launches, festive campaigns, and other brand initiatives.
- Design creative materials for digital and print, including social media content, menus, posters, flyers, packaging, POSM, and signage.
- Create social media content from concept to execution, including styling, food photography, videography, editing, and publishing.
- Manage social media platforms such as Instagram, TikTok, and Facebook, including content calendars, posting schedules, messages, comments, and customer enquiries.
- Develop monthly content plans and campaign ideas to improve brand awareness and customer engagement.
- Coordinate with shopping malls, agencies, media partners, corporate partners, printers, suppliers, and other external vendors.
- Manage quotations, artwork production, printing, installation, and quality control.
- Manage influencer/KOL collaborations, media partnerships, and other promotional collaborations.
- Coordinate marketing partnerships with banks, payment platforms, malls, schools, and other organizations.
- Monitor campaign and social media performance and prepare basic reports with recommendations.
- Support new brand launches, outlet openings, menu launches, and other promotional activities.
- Assign tasks to and guide junior designers or interns and liaise with outsourced designers when required to maintain creative quality and brand consistency.
Requirements
- Diploma/Degree in Graphic Design, Visual Communication, Marketing, Communications, or a related field.
- Strong graphic design skills with a good eye for branding, layout, typography, and visual storytelling.
- Proficient in Adobe creative software.
- Good photography, videography, and video editing skills.
- Good understanding of social media platforms and basic digital marketing.
- Able to handle both creative design and marketing coordination independently and as part of a team.
- Able to work effectively in a fast‑paced environment and manage multiple projects and deadlines.
- Good communication, coordination, and organizational skills.
- Experience in F&B, retail, lifestyle, or agency environments will be an advantage.