Senior Marketing Executive (Digital Product Designer & Front-End Developer, PWA)

To support the redevelopment and enhancement of the existing Premium Outlets mobile application, including potential new app development or revamp, and maintain related digital platforms and websites. The role will also be responsible for producing high-quality creative designs and multimedia content to support marketing campaigns, enhance digital engagement and ensure brand consistency across all platforms.

Job Responsibilities

1. Support the redevelopment, revamp and enhancement of the existing Premium Outlets mobile application, including new app development where required.

2. Develop and maintain mobile-first Progressive Web Applications (PWAs), responsive websites and landing pages using HTML, CSS, JavaScript and relevant frameworks.

3. Integrate front-end interfaces with backend systems through APIs and support application testing, troubleshooting, content updates and performance improvements.

4. Design user-friendly digital interfaces, wireframes, user journeys and prototypes to enhance the customer experience across websites and mobile applications.

5. Conceptualise and produce creative marketing collaterals, including brochures, posters, digital banners, social media graphics, mobile app assets and electronic direct mailers (EDMs).

6. Create multimedia content, including animations, GIFs, short-form videos and motion graphics, for digital marketing campaigns.

7. Prepare artwork for printing and out-of-home (OOH) production, ensuring compliance with required specifications and Premium Outlets brand guidelines.

8. Coordinate project timelines, internal approvals and delivery schedules, and maintain organised digital files, artwork backups and version control.

9. Keep abreast of digital development and creative design trends to improve customer engagement and campaign effectiveness.

10. Perform other related duties as assigned.

Job Requirements

• Diploma or Degree in Graphic Design, Multimedia Design, Computer Science, Information Technology, Web Development or a related field.

• Minimum one year of relevant experience in digital design, front-end development or a related role.

• PWA & Front-End Development (Essential): Proficiency in HTML, CSS, JavaScript and frameworks such as React or Next.js, with the ability to develop and maintain mobile-first PWAs.

• Website Development & API Integration (Essential): Ability to develop responsive websites and landing pages and integrate front-end interfaces with backend systems through APIs.

• UI/UX Design (Essential): Experience with Figma or Adobe XD, including wireframing, user journeys, prototyping and interface design.

• Creative Design (Important): Proficiency in Adobe Photoshop, Illustrator and Canva, with the ability to create marketing visuals, digital banners and mobile application graphics.

• Multimedia Production (Important): Ability to create animations, GIFs and short-form videos using tools such as Adobe After Effects, Premiere Pro or equivalent software.

• Digital Platforms (Advantageous): Familiarity with Magento, Laravel, Google Web Designer, Creatopy or similar platforms and tools.

• Strong understanding of design principles, typography, branding and responsive design.

• Good organisational skills, attention to detail and the ability to manage multiple projects under tight deadlines.

• Proactive attitude, good communication skills and the ability to work independently and collaboratively.