Senior Marketing Executive (FMCG) #HYN
Location: Central
Salary: Up to S$4,500/month
Employment Type: Permanent
Working Arrangement: Office-based
We are seeking a hands-on and proactive Marketing Executive / Senior Marketing Executive to support the planning and execution of integrated marketing campaigns and consumer-facing activities.
The position involves a strong focus on traditional and on-ground marketing, including events, roadshows, product sampling, brand activations, campaigns and partnerships, alongside digital marketing support.
The ideal candidate is organised, detail-oriented and comfortable managing projects from planning through to execution.
Key Responsibilities
Marketing Campaign Planning & Execution
Plan, coordinate and execute integrated marketing campaigns across online and offline channels.
Manage marketing calendars and ensure campaigns are delivered according to timelines and objectives.
Coordinate with internal stakeholders, creative teams, vendors and external agencies.
Monitor campaign performance and prepare reports based on relevant KPIs and insights.
Identify opportunities to improve campaign effectiveness and execution.
Events & Brand Activations
Plan and execute consumer-facing events, roadshows, product sampling activities, workshops and brand activations.
Manage end-to-end event coordination, including concept development, logistics, vendor management and on-site execution.
Coordinate with external partners, communities and relevant stakeholders to drive engagement.
Evaluate event outcomes and identify improvements for future activations.
Creative & Digital Marketing Support
Coordinate the development of marketing materials such as promotional visuals, online banners and e-commerce assets.
Prepare creative briefs and liaise with creative agencies or internal teams.
Review marketing materials to ensure accuracy, consistency and alignment with brand guidelines.
Support digital marketing activities as part of broader integrated campaigns.
Customer & Community Engagement
Monitor customer feedback and enquiries across relevant communication channels.
Coordinate with external agencies and internal teams to ensure timely and professional responses.
Identify recurring customer feedback and work with relevant stakeholders to improve customer experience.
Packaging & Product Support
Assist with packaging updates and product-related marketing materials.
Coordinate with relevant teams to ensure product information and labelling are accurate and meet applicable requirements.
Maintain proper documentation and records relating to marketing and product updates.
Requirements
Diploma or Degree in Marketing, Communications, Business or a related discipline.
2–5 years of relevant marketing experience, preferably with exposure to consumer marketing, FMCG, retail, events or brand activation.
Experience in offline/traditional marketing, roadshows, events or campaigns will be advantageous.
Strong project coordination and stakeholder management skills.
Highly organised with good attention to detail.
Proactive, hands-on and comfortable managing multiple projects simultaneously.
Good communication and interpersonal skills.
Candidates with relevant experience in integrated marketing are welcome to apply.
Interested candidates, please email your CV to ashley.loo@recruitexpress.com.sg!
We regret to inform that only shortlisted candidates will be notified.
Ashley Loo Yan Ni | R2095115 | EA License Number: 99C4599
Recruit Express Pte Ltd Company Reg. No.199601303W