Senior Marketing Executive
Description
Job Description & Requirements
ChaPanda is a leading listed tea beverage company expanding in Singapore. We are looking for a proactive, creative and commercially minded marketer who takes ownership, brings fresh ideas and is passionate about driving brand and business growth.
Key Responsibilities
Plan and execute marketing campaigns, promotions, product launches and local brand activities.
Manage social media, content creation, KOL collaborations and digital marketing initiatives.
Create basic marketing visuals and short-form videos using design, editing and AI tools.
Manage marketing activities on delivery platforms such as GrabFood, including sales analysis and promotional performance.
Proactively monitor sales performance, analyse key business metrics, identify potential issues early, and recommend actionable solutions to drive improvement.
Analyse campaign ROI, customer feedback to identify growth opportunities.
Work closely with operations and other teams to ensure effective execution.
Requirements
Minimum 3 years of marketing experience, preferably in F&B, retail or consumer brands.
Strong understanding of Singapore consumer behaviour and digital marketing.
Well-rounded skills in campaign planning, social media, content creation, basic design and data analysis.
Experience with GrabFood or similar delivery platforms
Comfortable using Canva, video editing software and AI creative tools.
Strong commercial awareness, analytical thinking, and a proactive, solution-oriented mindset.
Self-motivated, hands-on and resourceful, with strong ownership and the ability to work independently and contribute ideas beyond assigned tasks.
Mandarin proficiency is advantageous for collaboration with regional teams.
Work Arrangement
Flexible work location, with occasional visits to stores and meetings as required.
We value people who think ahead, take initiative and genuinely care about business results