Senior Marketing Executive

What you´ll do Trade Marketing Distributor Management: •Work closely with distributor partners to plan and execute monthly trade spending promotions by channel, ensuring in-store excellence and timely deployment of POSM and merchandising. •Manage the end-to-end execution of marketing planning (ATL/BTL) campaigns with distributors, tracking deliverables, budgets, and ROI, while conducting field visits to monitor execution quality. Budget, Analytics Performance Tracking: •Support monthly tracking of trade spending and marketing planning budgets; consolidate sell-in/sell-out/inventory data to provide insights for demand planning (FCT) and order forecasts. •Monitor promotion and campaign performance with ROI analysis, track brand/consumer/retailer feedback, and deliver actionable recommendations for future initiatives. NPD GTM Support: •Support go-to-market execution for new product launches (NPD) in the consumer channel, ensuring on-time and in-full delivery across retail touchpoints. •Coordinate with internal teams (sales, supply chain) and external partners to align launch timelines and inventory readiness. Cross-functional Collaboration: •Partner with the Professional Business team to ensure brand consistency across channels. •Track competitors’ activities in the retail space and consolidate findings for strategic planning.