Senior Marketing Executive

Job Description

Purpose of role

The Senior Marketing Executive supports the strategic planning and execution of marketing and communications initiatives in close collaboration with the Admissions team. This role plays a key part in driving marketing initiatives for student recruitment efforts, contributing to the achievement of enrolment and retention targets.

About Tenby International School Setia EcoHill

Tenby International School Setia EcoHill follows the international IGCSE school curriculum, starting at the kindergarten level. With over 800 students, we have gained a reputation for excellence and high standards in education.

We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.

Tenby International School Setia EcoHill is part of ISP Malaysia, one of the leading education groups in Malaysia that operates Tenby Schools, Asia Pacific Schools and Straits International Schools. The nine school campuses are strategically located in the developed areas of Klang Valley in Selangor, Perak, Penang and Johor.

ISP Malaysia is part of ISP, a global community of over 100 international schools across more than 20 countries.

Key Benefits

• A culture of engagement and trust, where staff contributions are recognised and valued.
• A passionate and motivated team of professionals who put children at the heart of decision-making.
• An embedded commitment to professional development and employee well-being.
• Access to expertise, best practice sharing and learning opportunities across countries and cultures.
• Competitive remuneration.

• School fee discount for children of employees.
• Medical outpatient and insurance benefits.

ISP Principles

• Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
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• Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
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• Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
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• Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
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• Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

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Key Responsibility 1: To support planning and execution across marketing and communications.

· Support the annual Marketing and Admissions planning process within the school to ensure optimum brand awareness, retention, and lead generation activities.

· Support the Admissions and Marketing Manager to manage the school’s content calendar and social media channels.

· Produce digital and print publications within schools following regional guidelines, organising photography/videography shoots and design/editorial content where required.

· Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools.

· Review content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience.

· Ensure ‘Amazing Learning’ is at the centre of marketing and PR initiatives.

· Support school marketing activities improving alumni, stakeholder, parent, student and staff engagement.

· Help define and consistently communicate schools’ stories, unique selling propositions and ‘Wow’ stories.

· Share learnings and best practice with Marketing and Admissions teams in other Tenby Schools.

Key Responsibility 2: To support quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets.

· Working in collaboration with the Regional Marketing team and school, ensure the optimum blend of lead generation activity across digital, events, outreach and partnership as well as other media channels.

· Work closely with the Regional Marketing team to ensure the right levels of brand awareness and lead generation activity.

· Work in partnership with the Admissions team to assess and oversee the successful execution of events as well as outreach and partnership initiatives.

· Build relationships with key suppliers, publishers, influencers and media owners to assess and leverage appropriate school opportunities.

Key Responsibility 3: To ensure the consistent implementation of Tenby Schools Brand across design and editorial both on and offline.

· Own brand guidelines, supporting design and editorial control for a consistent Tenby schools experience throughout the marketing cycle from awareness to advocacy.

· Work closely with the Admissions and Marketing Manager to develop the school’s narrative, key messages, stories and calls to action across all school communication channels (including social channels, newsletters, EDMs etc) and associated third party media.

· Work with the Admissions and Marketing Manager to ensure the school brand and key messages are appropriately reflected in Admissions’ collaterals.

· Understand the target audience of current and prospective families to ensure the right message is communicated to the right audience via the most relevant channels.

Key Responsibilities 4: To support and deliver ISP’s vision, mission and principles.

· Support the school to ensure that all colleagues in the school are working to achieve and demonstrate ISP’s purposes and principles.

· Support the school to ensure that all colleagues are actively looking for and implementing ways to communicate leadership of learning around the world.

· Ensure that the school’s existing practices are as demonstrably up-to-date as possible and are based on good evidence.

Line Management

The Senior Marketing Executive will report to the Admissions and Marketing Manager.

Stakeholders: Senior Leadership Team (SLT), Marketing and Admissions team, Admin team, Academic team, student representatives, ISP Regional and Central teams.

Education: Bachelor’s Degree in Marketing, Mass Communication or a business-related discipline.

Experience and Skills:

· Minimum 2 to 4 years of work experience in a similar capacity.

· Prior experience in the education industry is an advantage.

· Ability to think creatively and strategically, and work in a fast-changing and evolving environment.

· Creative writing skills.

· Strong organisational skills and high attention to detail.

· Good command of the English language and Bahasa Malaysia, written and oral.

· Photography and video skills are an advantage.

ISP Core Competencies

You consistently demonstrate and role-model the ISP Core Competencies in all that you do.

Cognitive

• Curious and agile
• Learns by questioning, exploring and investigating.
• Self-motivated; develops goals, monitors progress and adapts plans as necessary.
• Comfortable with uncertainty and ambiguity; stays engaged and curious and effectively balances patience and action.
• Open-minded; willing to try and test ideas.
• Challenges traditional methods and ways of thinking and encourages new perspectives.
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Creative problem-solver

• Tackles challenges in an organised and systematic way and finds solutions.
• Resourceful and imaginative; sees problems as opportunities to explore alternatives and possibilities.
• Uses logic to break complex problems down into manageable components.
• Interprets and evaluates data and evidence to classify information and recognise patterns and relationships.
• Leverages data and information as critical components in decision-making.
• Empathetic and emotionally intelligent
• Excels at teamwork and building positive relationships.
• Motivates and encourages others by sharing positive feedback and recognising and celebrating their contributions.
• Understands and respects others’ views, beliefs and feelings, building trust and rapport.
• Self-reflects to understand how their actions and behaviour affect others.
• Manages and self-regulates their emotions.
• Collaborative and communicative
• Communicates openly, honestly and professionally.
• Actively listens and encourages contributions; values others’ inputs and ideas.
• Adapts their style, tone and approach according to others’ needs.
• Shares relevant knowledge, ideas and information with others.
• Handles conflict and disagreements constructively, facilitating dialogue, understanding and resolution.

Self-Leadership

• Amazing Learner
• Manages their own personal development, focusing on continuous learning and getting better.
• Humble, self-aware and open about their own areas for growth.
• Seeks out, welcomes and acts on feedback.
• Understands the internal and external factors affecting their learning and takes ownership for mitigating these.
• An agile learner who makes connections between experiences and is able to unlearn when new solutions are required.

Resilient

• Practices self-care and encourages others to do the same.
• Organises themselves and their time and resources well to effectively manage challenges and stressors.
• Understands their own emotions and triggers and follows healthy habits to help manage stress.
• Uses inner strength when times are challenging or when working outside of their comfort zone.
• Recovers positively from setbacks, using them as an opportunity to learn and grow.

Digital

• Technologically literate
• Uses technology in an ethical way, following cybersecurity and data protection best practice.
• Communicates clearly and respectfully across digital and virtual channels.
• Possesses strong functional skills, using technology effectively to support them in their role.
• Understands different digital tools and systems, selecting and using the appropriate solution for specific purposes.
• Keeps up with change, adapting to and embracing new technologies.

Global

• Values driven
• Role models the ISP Principles.
• Understands their responsibilities and the impact and influence they have.
• Demonstrates a multi-cultural mindset and respects the different values, behaviours, attitudes, and practices across cultures.
• Prioritises well-being, inclusion and belonging and is caring, considerate and supportive of others.
• Considers the environmental and social impact of their actions and finds ways to minimise these.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.