Senior Marketing Executive

Marketing Initiatives and Partner Collaboration

• Develop and implement annual partner marketing strategy and plans in collaboration with the sales team and selected partners, aimed at driving growth and market penetration
• Lead, plan and roll out high-impact marketing initiatives for key partners including events, workshops, email campaigns, and webinars, for market engagement and brand visibility
• Conduct market research and competitor analysis to evaluate trends, brand awareness, and provide insights for developing effective sales and marketing strategies.
• Ensure distributors are consistently informed about new products and have seamless access to the updated brochures and promotional materials through various communication channels including meetings, emails, and the partner portal.
• Lead the strategic planning and execution of events, managing the entire lifecycle from budgeting and logistics coordination to onsite execution and post-event analysis.

Digital Marketing & Branding Efforts

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team