Senior Marketing Executive
Role Overview
We are looking for a hands-on Marketing Senior Executive / Assistant Manager to manage OWNDAYS’ social media, influencer (KOL) marketing, and content execution in Singapore. This role is ideal for someone who is creative, data-driven, and comfortable owning campaigns end-to-end — from ideation to execution and reporting.
Key Responsibilities
Social Media Strategy & Execution
● Lead and execute OWNDAYS’ social media strategy across key platforms (Instagram, TikTok, Facebook).
● Plan, create, and publish high-impact content to drive brand awareness, engagement, and retail store traffic.
● Manage content calendars, post scheduling, and timely execution of campaigns and activations.
● Monitor social performance, analyze insights, and optimize content to improve reach and engagement.
● Stay ahead of social trends, formats, and platform best practices to keep content fresh and relevant.
Influencer & KOL Marketing
● Drive the execution of creative and impactful influencer marketing campaigns across Singapore.
● Identify, cultivate, and manage relationships with influencers, KOLs, celebrities, and content creators.
● Develop influencer strategies, briefs, deliverables, and performance metrics.
● Manage product seeding, placements, and KOL endorsements.
● Track campaign results and evaluate ROI for influencer collaborations.
Content Creation & Creative Support
● Conceptualize and craft messages and visuals for different target audiences.
● Create and adapt content for digital platforms, including static posts, GIFs, short videos, and motion assets.
● Support the Marketing team with artwork creation, adaptation, resizing, and product visuals when required.
● Collaborate closely with internal teams and external agencies to ensure creative consistency.
Performance Tracking
● Support and execute paid social and digital advertising campaigns to increase brand awareness and engagement.
● Analyze digital metrics and campaign performance, providing insights and optimization recommendations.
● Track KPIs and prepare regular performance reports for campaigns and content.
Campaigns, Events & Cross-Team Coordination
● Assist in planning and execution of brand activities, including in-store promotions, launches, consumer events, and retail activations to drive footfall and sales conversion
● Support event logistics and coordination with vendors, agencies, mall management, and brand partners to ensure seamless on-ground execution
● Assist in developing and managing brand partnerships and cross-brand collaborations to leverage shared audiences, co-marketing opportunities, and enhance overall campaign reach
● Manage quotations, briefs, and follow-ups to ensure smooth execution of campaigns
● Coordinate across departments (Retail Operations, VM, PR, Digital, and Sales teams) to ensure alignment and timely delivery of assets for both online and offline initiatives
● Support post-campaign reporting and evaluation to assess campaign effectiveness, retail performance impact, and partnership outcomes
Requirements
● Bachelor’s degree in Marketing, Communications, or a related field.
● 3–5 years of relevant experience, preferably in retail, lifestyle, fashion, or consumer brands.
● Strong hands-on experience with social media platforms and influencer marketing.
● Proficiency in advertising and analytics tools (e.g. Meta Business Suite, Google Ads, social analytics tools).
● Proficiency in design and editing tools (e.g. Cap Cut, Canva, Adobe Illustrator).
● Strong content strategy, conceptualization, and execution skills.
● Data-driven mindset with the ability to analyze performance and optimize campaigns.
● Excellent written and verbal communication skills.
● Self-motivated, detail-oriented, and able to thrive in a fast-paced environment.