Senior Marketing Executive

Purpose
To support the Director of Marketing in the execution and delivery of marketing and communication activities across the Group. The role is responsible for coordinating campaigns, creating content, managing digital channels, supporting events, maintaining branded materials, and ensuring the consistent implementation of marketing and communication initiatives.

Key tasks & responsibilities
Brand Management
• Support the implementation of brand strategies and ensure consistent application across all company and associated brands.
• Create and manage content across multiple channels, ensuring messaging is compelling, accurate and aligned with brand guidelines.
• Coordinate and execute marketing campaigns from concept through to delivery.
• Manage digital marketing activities, including social media platforms, website content and online engagement initiatives.
• Develop marketing collateral, presentations, brochures and promotional materials.
• Source and manage branded goods, apparel and promotional merchandise, including inventory management and distribution.
• Coordinate external suppliers, designers, printers, photographers and other service providers as required.
• Support the planning and delivery of corporate events, conferences, exhibitions, sponsorships and internal functions.

Public Relations
• Draft press releases and corporate communications.
• Monitor media coverage and assist with reputation management activities.

Internal Communications
• Coordinate internal communication initiatives to keep employees informed, engaged and aligned with organisational objectives.
• Develop internal newsletters and employee communication materials, where required.
• Ensure consistency of messaging across regions and business units.

Stakeholder Management
• Build and maintain positive working relationships with internal and external stakeholders, suppliers and partners.
• Ensure clear, consistent and timely communication across all marketing and communication activities.
• Collaborate with cross-functional teams to support broader business objectives.

Market Analysis and Reporting
• Monitor market trends, competitor activity and industry developments.
• Gather and analyse marketing performance data and provide insights to support future activities.
• Identify opportunities to improve campaign effectiveness and audience engagement.
• Prepare regular reports and updates for the Director of Marketing.

Budget and Administration
• Support budget tracking and supplier management to ensure cost-effective delivery of marketing activities.
• Manage budget-related administrative processes where required.
• Ensure marketing projects and activities are delivered within approved budgets and timelines.

Requirements
• Bachelor’s degree in marketing and communications.
• 5+ years’ experience in marketing and communication roles.
• Proven track record of developing and executing successful marketing campaigns.
• Experience with marketing and design tools, such as Canva.
• In-depth understanding of digital marketing strategies and tools.
• Knowledge of market trends and consumer behavior.
• Familiarity with content marketing best practices.
• Understanding of brand management and public relations.
• Experienced in all disciplines relevant to performing the key responsibilities of the role.

Attributes

• Strong team player with excellent communication and interpersonal skills.
• Passion for marketing, communications and brand building.
• Excellent organisational skills and attention to detail.
• Ability to manage multiple projects and priorities simultaneously.
• Hands-on approach with a willingness to support all aspects of marketing and communications, including detailed administrative and logistical tasks.
• Proactive, resourceful and solutions oriented.
• Strong content writing and editing capabilities.
• Ability to work independently while collaborating effectively with colleagues across the business.
• Demonstrates initiative, accountability and a willingness to go the extra mile to achieve high quality outcomes.
• Consistently delivers work to agreed deadlines and standards.
• Adaptable and comfortable working in a fast-paced environment.
• Always demonstrates exemplary standards of professionalism, conduct and communication.