Senior Marketing Executive (Social Media & Content)

Are you passionate about creating compelling content, capturing engaging stories and keeping up with the latest social media trends? Do you enjoy combining creativity with strategy to build meaningful connections with audiences?

We are looking for a creative, proactive and digitally savvy Senior Marketing Executive (Social Media & Content) to develop engaging content, manage social media channels and strengthen brand presence across multiple platforms. From conceptualising short-form videos and planning monthly content calendars to collaborating with influencers and analysing performance, you will play an integral role in bringing our brands to life through impactful digital storytelling.

What You Will Do

1. Content Planning & Channel Management

• Develop and manage monthly content calendars across assigned brands, covering always-on content, campaigns, community engagement and seasonal initiatives.

• Translate brand positioning and campaign objectives into relevant content themes, creative formats and publishing schedules.

• Identify content opportunities arising from events, activities, audience interests, industry developments and emerging social media trends.

• Ensure consistency in brand messaging, tone of voice and visual identity across all content and channels.

• Coordinate content reviews and approvals, conduct pre-publication checks, and schedule approved content across relevant platforms.

2. Content Creation & Asset Management

• Conceptualise, shoot and edit engaging short-form videos and photographs for social media.

• Develop compelling captions, headlines, video scripts and storyboards aligned with brand and campaign objectives.

• Repurpose campaign materials, event highlights and existing brand assets into fresh, platform-appropriate content.

• Maintain a well-organised and accessible library of photographs, videos and other digital content assets.

• Stay abreast of emerging content formats, creative techniques and platform features to keep our content relevant and engaging.

3. Influencer & User-Generated Content & Vendor Management

• Identify and recommend suitable influencers, content creators and user-generated content opportunities to support brand and campaign objectives.

• Develop creative and production briefs based on approved brand direction and campaign requirements.

• Coordinate scripts, production schedules and shoot logistics with external vendors, influencers and content creators.

• Consolidate stakeholder feedback and manage revision cycles to ensure timely reviews, approvals and delivery.

• Review final deliverables against approved briefs, agreed scope and brand guidelines.

• Track deliverables and content usage rights, coordinate invoice processing, and maintain accurate vendor records.

4. Performance Measurement & Optimisation

• Prepare monthly content and channel performance reports covering reach, engagement, traffic and audience growth.

• Evaluate content performance across brands, platforms, formats and campaign objectives.

• Analyse performance trends and audience insights to identify successful content approaches and opportunities for improvement.

• Translate data into actionable recommendations to refine content strategies, improve engagement and strengthen channel performance.

• Continuously test and optimise content formats, messaging and publishing approaches based on performance insights.

What We Are Looking For

• Diploma or Degree in Marketing, Communications, Digital Media or a related discipline.

• Experience in social media management, digital content creation or digital marketing will be an advantage.

• A creative storyteller with a strong eye for visual aesthetics and an understanding of what makes content engaging.

• Hands-on skills in photography, videography and short-form video editing.

• Proficiency in developing social media copy, captions, scripts and creative concepts.

• Familiarity with major social media platforms, their content formats, audience behaviours and emerging trends.

• Strong organisational and project management skills, with the ability to manage multiple brands, deadlines and stakeholders.

• Good communication and coordination skills, particularly when working with external vendors, influencers and internal teams.

• A data-driven mindset with the ability to interpret performance metrics and translate insights into actionable improvements.

• Proactive, adaptable and comfortable working in a fast-paced environment.