Senior Marketing Executive
Job Summary:
The Senior Marketing Executive plays a pivotal role in executing the company’s marketing strategy and ensuring a seamless online customer experience. You will take full ownership of maintaining and managing our e-commerce platform, while also taking the lead in growing our digital footprint through robust, proactive social media engagement. This role is ideal for a hands-on, digital-savvy marketer who loves bringing a brand’s story to life online.
Key Responsibilities:
E-commerce Leadership: Take the lead in maintaining, updating, and managing the company’s proprietary e-commerce platform. Ensure product listings are accurate, monitor inventory levels, troubleshoot daily operational issues, and optimize the user journey to drive online sales.
Social Media Engagement: Spearhead initiatives to grow our online presence. Manage content calendars across Facebook, Instagram, TikTok, and XiaoHongShu. Proactively engage with the community, respond to comments, and foster brand loyalty.
Campaign Execution: Plan and execute digital and offline marketing campaigns in tandem with the Marketing Manager, ensuring timely rollout across all restaurant outlets and digital platforms.
Content Creation: Work closely with external agencies or in-house designers to produce compelling marketing collateral, videos, and copywriting tailored for digital growth.
Performance Tracking: Monitor and report on the performance of social media campaigns and e-commerce initiatives, providing actionable insights for continuous improvement.
Mentorship: Guide the Marketing Executive in day-to-day tasks and administrative duties.
Requirements:
Diploma or Degree in Marketing, Communications, E-commerce, or a related field.
2–4 years of hands-on marketing experience, preferably in the F&B or retail industry.
Strong hands-on experience managing e-commerce platforms (e.g., Shopify, WooCommerce, or similar backend systems).
Tech & Design Proficiency: Comfortable working with AI tools (e.g., generative AI, marketing automation) and design software such as Canva and Adobe Creative Suite.
Proven track record of growing social media channels and driving high community engagement.
Detail-oriented, highly adaptable, and capable of taking ownership of projects from start to finish.