Senior Marketing Executive
Company Overview
We are an AI-driven technology company building a smart learning platform to help students improve their thinking and problem-solving skills. We focus on scalable AI-powered products for the K–12 market with plans for regional expansion.
Job Summary
Drive marketing execution and business growth initiatives as a Senior Marketing Executive / Assistant Marketing Manager. Lead user acquisition, brand positioning, partnerships, and growth strategy in a fast-paced startup environment.
Responsibilities
Marketing & Growth
- Plan and execute targeted marketing campaigns to increase user acquisition and product awareness
- Manage and optimize digital marketing channels including social media, advertising, content, and email to maximize engagement
- Analyze campaign performance data to improve return on investment and marketing effectiveness
Brand & Product Positioning
- Develop and contribute to brand strategy and messaging to ensure clear market differentiation
- Maintain consistent brand voice across all communication channels
- Collaborate closely with product and technology teams to align marketing with product development
Required competencies and certifications
- 3–5 years of experience in marketing or related roles
- Proven experience in digital marketing and campaign execution
- Ability to analyze data and solve problems to optimize marketing outcomes
- Strong communication skills and ability to manage stakeholder relationships
- Capacity to work independently and adapt in a startup environment