Senior Marketing & Growth Manager

Compensation: ₦8400k – ₦9000k • No equity

The Role We're looking for a Senior Marketing & Growth Manager to own lead generation, customer acquisition, and brand management across every channel we use: email, social media, events, and product launches. This is a genuinely exciting time to join: we're in the middle of a full brand refresh and preparing to launch our AI Tutor product, and this hire will help shape both. You'll work closely with our existing lean team, so this role is as much about rolling up your sleeves and executing as it is about setting strategy. You'll report directly into leadership and have real ownership over how Gradely shows up in the market.

What You'll Do • Lead Generation & Acquisition: Own the full-funnel marketing strategy that drives qualified leads into our sales pipeline, and continuously test and optimise acquisition channels for cost-efficiency and growth. • Brand Management: Lead our ongoing brand refresh — shaping tone, visual identity, and positioning — and ensure consistency across every touchpoint, from social media to sales collateral. • Channel Ownership: Plan and execute across email marketing, social media, and organic/paid channels, building a content and campaign calendar that supports acquisition and brand goals. • Product Launches: Lead go-to-market planning and execution for product launches, including our upcoming AI Tutor launch — messaging, launch sequencing, campaign assets, and post-launch measurement. • Events: Plan and manage Gradely's presence at events (virtual and in-person) that support brand visibility and lead generation. • Team Collaboration: Work closely with our existing lean marketing/design team and with Sales to ensure marketing output translates into pipeline, and with Product on launch timing and positioning. • Reporting: Track and report on key growth metrics — acquisition cost, conversion, channel performance, brand engagement — and use data to guide decisions.

What We're Looking For • 5+ years of experience in marketing and growth roles, with clear ownership of lead generation and customer acquisition results. • Proven experience managing a brand refresh or brand strategy project from concept through execution. • Hands-on experience across email marketing, social media, and paid/organic acquisition channels — you can execute, not just direct. • Experience planning and executing product launches, ideally in a startup or fast-moving tech environment. • Strong understanding of the UK education/consumer market, given our product's primary target audience is UK-based families. • Comfortable working within a lean team and resource-constrained environment
• Data-driven: comfortable setting targets, tracking metrics, and adjusting strategy based on what the numbers show. • Excellent written communication skills and strong creative judgement on brand and content. • Experience in edtech, consumer subscription, or education is a strong plus.

Location This role is fully remote. Given our product's primary target audience is UK-based, we are especially open to candidates based in the UK, though strong candidates from other locations are also welcome to apply.

Apply here: https://bit.ly/gradelySMGM