Senior Marketing - Korean Speaker
About the Role
We are hiring a native Korean-speaking Marketing Executive to lead digital marketing for our Korean-speaking user base. You will plan and execute campaigns across digital marketing, content creation, graphic design, social media, paid advertising and performance analytics, with a strong understanding of Korean consumer behaviour and online culture.
This is a specialist role that combines native-level Korean proficiency with hands-on marketing and creative skills. You will work closely with Product, Operations and senior management to develop and execute marketing strategies tailored to the Korean market, using modern design tools and AI-powered technologies to improve creative quality and marketing efficiency.
Responsibilities
Plan and execute end-to-end digital marketing campaigns for Korean-speaking users, from acquisition to engagement and retention.
Create and manage high-quality, natural Korean content for social media, email campaigns and platform communications.
Design marketing materials, including campaign banners, promotional graphics, social media visuals and other digital marketing assets.
Use graphic design software, AI-powered design tools and emerging creative technologies to produce engaging marketing content efficiently.
Develop and manage our digital presence across relevant channels to reach and engage Korean-speaking audiences.
Plan, launch and optimise paid advertising campaigns across search and social channels.
Monitor campaign performance, track key metrics and optimise spending against acquisition and conversion targets.
Identify, negotiate with and manage KOLs, influencers and marketing partners within Korean-speaking communities.
Research competitors, market trends, consumer behaviour and emerging digital marketing opportunities in Korea.
Work closely with Product and Operations to ensure marketing campaigns and communications accurately reflect platform features and services.
Ensure all marketing materials are linguistically accurate, visually consistent, culturally relevant and appropriate for Korean audiences.
Explore and adopt new AI tools, design technologies and automation solutions to improve creative production and marketing workflows.
Prepare weekly and monthly performance reports for management, highlighting key findings, campaign results and recommendations.
Provide in-house Korean language and market expertise, advising the team on messaging, tone of voice and cultural considerations.
Core Marketing Skills
Digital Marketing: Campaign planning, execution, optimisation and performance tracking.
Content and Copywriting: Korean copywriting, content development and social media management.
Graphic Design: Ability to create digital marketing visuals, promotional banners, campaign creatives and social media assets.
AI-Powered Design Tools: Familiarity with AI-assisted design, image generation and creative production tools.
Paid Advertising: Search and social advertising, campaign management and budget optimisation.
Analytics and Reporting: Campaign tracking, performance measurement and data analysis.
Creative Technology: Ability to explore and adopt new design tools, AI technologies and automation solutions to improve marketing efficiency.
Preferred Experience
Experience marketing to Korean-speaking audiences or within the Korean market.
Experience in user acquisition, conversion optimisation and retention campaigns.
A portfolio demonstrating graphic design, digital marketing creatives or other relevant creative work.
Experience using AI-powered design tools to generate, enhance or adapt marketing visuals and creative assets.
Experience managing KOLs, influencers or affiliate marketing partnerships.
Familiarity with Korean digital trends, online communities and consumer behaviour.
Experience working with cross-functional teams in a technology or digital platform environment.
Experience using marketing analytics tools to evaluate campaign performance and guide optimisation.
Qualifications
Native-level Korean proficiency in both written and spoken communication. TOPIK Level 5 or 6 is preferred.
At least 3 years of marketing experience, including hands-on digital marketing experience.
Proven ability to produce high-quality, natural Korean marketing content.
Strong understanding of Korean consumer behaviour, digital marketing trends and online culture.
Proficiency in graphic design tools and the ability to produce marketing visuals independently.
Familiarity with AI-powered design tools and a willingness to explore emerging creative technologies.
Strong analytical skills, with the ability to interpret campaign data and prepare performance reports.
Working proficiency in English for daily communication with the wider team.
Able to work independently, manage multiple campaigns and collaborate across departments.
Willing to travel for business assignments as required.
What We Offer
Competitive salary based on experience and capabilities.
The opportunity to take ownership of marketing for the Korean market.
The opportunity to combine digital marketing, creative design and AI-powered tools in practical business applications.
Direct collaboration with senior management and cross-functional teams.
The opportunity to develop and execute marketing strategies with measurable business impact.
Room to grow within a fast-growing technology company.