Senior Marketing Manager, AI Go-To-Market, JAPAC

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

We are looking for a strategic and execution-driven Marketing Manager to shape and lead our regional Artificial Intelligence Go-To-Market (GTM) strategy across Japan and Asia-Pacific (JAPAC).

In this role, you will bridge global product narratives and regional market realities. You will define the marketing mental model for taking AI solutions to market across JAPAC sub-regions, working collaboratively with Global Product Marketing, Campaigns Teams, Regional Leadership, and Country Marketing teams. You do not need to be a deep technical engineer or product marketer; instead, you will serve as a high-impact commercial Subject Matter Expert (SME) on AI, capable of demystifying AI value propositions for buyers across segments, orchestrating integrated multi-touch campaigns, localizing global initiatives, and building regional GTM plays from scratch where critical white space exists. This will bridge global product narratives and regional market realities.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

• Define and execute the JAPAC AI GTM framework and marketing narrative across sub-regions, partnering closely with Sales, Solutions Engineering, and Country Marketing Leads to directly accelerate pipeline growth and agreement velocity.
  
• Adapt global flagship campaigns to local commercial contexts while building bespoke, region-specific programs, events, digital assets, and customer advocacy initiatives to address market gaps.
  
• Serve as the primary regional subject matter expert for AI positioning, translating complex technical capabilities into tangible business value and enabling field teams with engaging messaging and objection-handling.
  
• Bridge global and in-country teams to architect and land high-touch customer engagements like seminars and roundtables to showcase compelling customer AI transformations.
• Measure, analyze, and optimize campaign ROI, pipeline contribution, and market sentiment across priority accounts and segments.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 9 years of experience in B2B technology field marketing, solutions marketing, or product marketing within the JAPAC region.
• Experience managing cross-functional or cross-team projects.
  
• Experience working with enterprise AI, generative AI, cloud, or SaaS technologies, platforms, products, or industries.

Preferred qualifications:

• Proven track record running multi-country marketing initiatives across JAPAC markets, with a nuanced understanding of localization vs. direct translation.
• Ability to articulate business impact without requiring deep technical/engineering expertise.
• Demonstrated success operating effectively in a matrixed environment, influencing both headquarters/global teams and local in-country field teams.
• Balanced capability to think long-term about category creation while rolling up sleeves to execute high-impact regional campaigns.
• Exceptional storytelling, presentation, and written communication skills.