Senior Marketing Manager

Strategic Marketing & Business Growth

• Develop and execute the annual marketing strategy aligned with business priorities and revenue objectives.
• Identify market opportunities, customer needs and competitive trends to drive sustainable growth.
• Contribute to business planning, forecasting, financial reviews and strategic decision-making.
• Monitor business performance and recommend corrective actions and growth initiatives.
• Partner with commercial leadership to align marketing priorities with sales objectives.

Brand Strategy & Positioning

• Develop and execute brand activation plans that strengthen brand awareness, preference and customer engagement.
• Define customer-centric value propositions and messaging frameworks across key customer segments.
• Ensure consistent brand positioning and communication across all customer touchpoints.
• Leverage customer insights, market intelligence and competitive analysis to optimize marketing strategies.
• Collaborate with corporate, legal and compliance teams to ensure messaging consistency and adherence to company standards.

Customer Acquisition, Engagement & Omnichannel Marketing

• Lead integrated omnichannel marketing programs that support customer acquisition, activation, development and retention.
• Design customer journeys and engagement strategies that improve customer experience and business outcomes.
• Leverage digital platforms, social media, events and field marketing initiatives to maximize reach and engagement.
• Evaluate campaign performance and customer engagement to continuously optimize marketing effectiveness.
• Partner with sales teams to improve conversion and customer adoption.

Product Commercialization & Lifecycle Management

• Lead commercialization plans for new products, services and strategic initiatives.
• Support product launches through effective go-to-market strategies and cross-functional collaboration.
• Manage the customer lifecycle to drive adoption, utilization and long-term growth.
• Develop sales enablement tools, customer-facing materials and training programs that support successful product adoption.
• Work closely with commercial teams to accelerate adoption and maximize business impact.

Stakeholder Engagement & Market Development

• Build and maintain strong relationships with key customers, industry stakeholders, partners and influencers.
• Represent the company at industry events, conferences and customer engagements.
• Collaborate with commercial and clinical teams to gather market insights and adapt strategies accordingly.
• Support customer advocacy and thought leadership initiatives that strengthen market presence.
• Identify and develop strategic partnerships that contribute to business growth.

Marketing Excellence & Performance Management

• Define, track and report key marketing and business KPIs.
• Conduct regular business and brand performance reviews and provide recommendations to leadership teams.
• Manage marketing budgets and ensure efficient allocation of resources and investment prioritization.
• Lead agency relationships and external marketing partners.
• Champion data-driven decision-making and continuous improvement across marketing activities.
• Drive cross-functional alignment and execution excellence within a highly matrixed environment.

Education

• Bachelor's degree in Marketing, Business, Life Sciences or related field.
• MBA or advanced business qualification preferred.

Experience

• 10+ years of experience in strategic marketing, product marketing, brand management or commercial marketing.
• Proven track record in developing and executing successful growth strategies and marketing campaigns.
• Experience in healthcare, medical devices, MedTech or consumer-oriented industries preferred.
• Demonstrated success in product commercialization and go-to-market execution.
• Experience working within complex, matrixed and international organizations.

Skills

• Strong commercial acumen and understanding of revenue drivers.
• Brand management and customer engagement expertise.
• Omnichannel marketing experience.
• Strategic thinking combined with hands-on execution capability.
• Strong analytical, presentation and stakeholder management skills.
• Budget management and project leadership experience.
• Excellent communication and influencing skills.
• Ability to manage multiple priorities in a fast-paced environment.

Success Measures

• Revenue growth.
• Customer acquisition.
• Customer activation and engagement.
• Customer retention and loyalty.
• Adoption of strategic products and solutions.
• Brand awareness and brand health.
• Marketing ROI.
• Commercial impact of marketing programs.
• Customer satisfaction and advocacy.