Y Combinator 
a16z 
Greylock 
Union Square Ventures Senior Marketing Manager, Brand Strategy
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand.
What you’ll do:
- You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.
- Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs
- Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them
Required Skills and Experience:
- Experience setting brand and product strategy either internally at companies or at agencies
- Experience in shaping go to market strategy
- Experience in delivering a brand across an organization, not just inside the marketing org
- Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.
#LI-Remote
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
Skills
As published by greenhouse · 13 questions
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (1)
- Linkedin Profile URL
Pick from a list (12)
- Are you at least 18 years of age?
- Have you previously been employed by Coinbase in any capacity?
- How did you hear about this job?
- Please confirm receipt of the above linked Global Data Privacy Notice and US Arbitration Agreement.
- I understand that Coinbase may use AI tools to assist in the application and interview process.
- Which of the following best describes how you use AI tools today?
- Are you legally authorized to work in the country where this position is located?
- Will you require sponsorship for employment visa status now or in the future?
- Are you a current government official or were you a government official in the last five years (e.g., employee of a government agency or a government owned/controlled company, holder of public office or a civil service position)?
- Are you a close relative of a government official (i.e., child/step-child, spouse/partner, parent/guardian, aunt/uncle, first cousin, in-law)?
- To your knowledge, do you or a close relative currently hold a role, have a significant financial interest in, or maintain a close personal relationship with a senior leader at a company connected to Coinbase that could create an actual or perceived conflict of interest?
- To your knowledge, were you referred to this position by a senior leader or decision‑maker at a current or prospective institutional client, business partner, or vendor of Coinbase?