Senior Marketing Manager, Employer Brand (R5385)

Shield AI is seeking a Senior Marketing Manager, Employer Brand to lead the strategy, development, and execution of our global employer brand marketing efforts. This is a high-impact, individual contributor role responsible for shaping how we attract, engage, and convert top-tier talent across technical and mission-critical domains.

You will own the employer brand marketing strategy end-to-end—from audience segmentation and storytelling to channel strategy, campaign execution, and performance measurement. You’ll partner closely with Recruiting, Communications, and leadership to position Shield AI as a destination for builders, engineers, and operators driven by mission and impact.

This role requires both strategic thinking and hands-on execution—someone who can define the vision while also building and launching campaigns in a fast-moving environment.

Employer Brand Strategy & Positioning

• Lead and evolve Shield AI’s employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions
• Define target talent segments and craft differentiated messaging aligned to mission, product, and impact
• Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities

Social & Channel Strategy

• Define and lead Shield AI’s global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments
• Own the end-to-end social ecosystem—including channel positioning, content strategy, editorial planning, publishing, and performance optimization
• Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent
• Partner with Communications and Brand teams to ensure alignment between corporate, product, and employer narratives while tailoring for talent audiences
• Establish and operationalize a content engine for social, including employee storytelling, behind-the-scenes content, and campaign amplification
• Launch and optimize paid + organic social programs to drive awareness, engagement, and candidate conversion
• Implement testing frameworks (creative, format, audience, platform) to continuously improve performance and inform channel investment strategy

• Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels
• Own content strategy across the candidate journey—from awareness through conversion—including careers site, social media, and campaign assets
• Partner with internal teams to bring authentic employee and mission-driven stories to life
• Build scalable content and campaign frameworks that enable recruiting teams to engage talent more effectively

Analytics, Insights & Optimization

• Define success metrics and build reporting frameworks to measure employer brand performance across channels and campaigns
• Translate data and candidate insights into actionable recommendations that improve targeting, messaging, and conversion
• Design and execute media and channel experiments to optimize performance and inform investment strategy

Cross-Functional Leadership & Influence

• Partner closely with Recruiting, Communications, Product Marketing, and Leadership to align employer brand efforts with hiring priorities and company narrative
• Act as a thought leader and advisor to stakeholders on talent market trends, candidate behavior, and employer brand strategy
• Enable recruiters and hiring leaders with tools, insights, and best practices to strengthen candidate engagement

Programs & Operations

• Manage employer brand marketing budgets and external partners where applicable
• Identify opportunities to extend employer brand impact beyond top-of-funnel attraction into deeper stages of the candidate journey
• Build scalable systems, processes, and playbooks to support rapid company growth

• Bachelor's degree in marketing, Communications, or a related field
• 8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing
• Proven track record of developing and executing marketing strategies that drive measurable results
• Strong analytical skills with experience using data to inform strategy and optimize performance
• Deep understanding of digital channels, social platforms, and content strategy

• Experience in high-growth technology, AI, robotics, defense, or mission-driven environments
• Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics)
• Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives
• Exceptional cross-functional leadership and influencing skills in matrixed organizations
• Experience building employer brand measurement frameworks and running multi-channel campaigns
• MBA or advanced degree a plus