Senior Marketing Manager, Events

Job SummaryWe are seeking a Senior Marketing Manager, Events to lead the strategy, planning, and execution of Ultimus Fund Solutions' event and conference program. The role owns sponsored conference strategy, hosted event delivery, and the annual client summit, managing the events-specific budget and partnering across marketing, sales, and business leadership to drive awareness, engagement, and measurable return on investment across the event portfolio.
Strategy • Develop and own sponsored conference strategy across the Ultimus event portfolio, selecting sponsorships aligned to product, segment, and sales priorities.• Set the strategic direction for creative execution across event branding, booth design, collateral, and on-site experiences in partnership with design and agency resources.• Manage and allocate the events-specific budget, tracking spend against plan and reallocating resources to the highest-return opportunities.• Participate in annual strategy and planning with commercial and business leadership to align the event calendar to firm growth objectives.• Conduct ongoing audits of competitor event and sponsorship activity to inform positioning.
Planning and project management• Lead planning and project management for hosted events end to end, including timelines, vendor coordination, logistics, registration, and on-site execution.• Own the client summit from concept through delivery, including agenda development, speaker coordination, sponsor management, and attendee experience.• Manage cross-functional workstreams across marketing, sales, product, and external vendors to deliver events on time and on budget.
Marketing and Communications• Develop event-associated marketing and promotional campaigns, including pre-event outreach, registration drives, and post-event lead nurturing.• Define and execute event social and communications strategy across owned, earned, and paid channels before, during, and after each event.• Partner with demand generation and corporate marketing on landing pages, email campaigns, and press coverage tied to the event calendar.
Performance Tracking and Optimization • Establish event ROI tracking and reporting, defining KPIs, capturing lead and pipeline attribution, and reporting results to leadership.• Refine event selection, format, and promotional tactics based on performance data and sales feedback.
Qualifcations

• 7-10 years experience in B2B digital marketing, ideally in financial services.• Proven experience managing event budgets, sponsorships, and large-scale hosted events or client summits. • Excellent communication and stakeholder management skills. • Strong project management skills with the ability to manage multiple concurrent events.• Travel may be required up 30%.

Education• Bachelor’s degree in Marketing, Communications, Business or related field.