Senior Marketing Manager

Shape the Future of Cybersecurity at Forescout

Every day cyberattacks threaten to disrupt hospitals, power grids, financial systems, and the infrastructure we all depend on. At Forescout, we build defenses that keep civilization running smoothly in an increasingly connected world.

For more than 25 years, Fortune 100 organizations, government agencies, and large enterprises have trusted Forescout as their foundation to manage cyber risk, ensure compliance, and mitigate threats. From power grids and healthcare systems to financial networks and transportation hubs, Forescout protects the critical infrastructure of our modern world.

• Work with Sales Leadership and Marketing Director to determine regional investment strategy and strategic tactics.
• Be a key strategic advisor to Sales Leadership providing educated and data driven recommendations on strategic activities for pipeline generation, pipeline acceleration and brand awareness.
• Define, communicate, and execute on overall marketing plan and respective campaigns (comprising PR, seminars, events, virtual events, webinars, email, tele sales online campaigns) for lead generation and revenue bearing opportunities to achieve the goals for pipeline generation, brand awareness, and joint channel partner marketing.
• Track ROI metrics to assess programs, initiatives, activities that create awareness, generate, and accelerate sales opportunities.
• Manage the regional marketing budget by aligning investments to sales targets and goals and review analyse and track ROI on all activities via SFDC.
• Manage, measure, and communicate effectiveness of opportunity pipeline sourced from Marketing, partners and sales initiatives.
• Work with respective global teams to manage end-to-end marketing procurement process and marketing operational-related work (list uploads, campaign code creations, creative requests, PO creation etc.).
• Lead, manage and participate in hosting and attending regional events.
• Be a facilitator for in region communications and activities that support achieving desired results; ensuring each in region team member is enabled and receives supports to competently convey Forescout position, value, and differentiation to different stakeholder levels.

What You Will Bring

• 6+ years marketing experience in network or security technology.
• 6+ years field and channel marketing experience.
• Bachelor’s degree or equivalent sales experience; MBA a plus.
• Seasoned field and channel Marketing expert with proven track record in building opportunity pipeline driven from marketing activities (physical and digital) for high growth technology companies.
• Experience in building out regional marketing plan from the ground up.
• In-depth knowledge on enterprise-networking and security trends and topics.
• Achieves goals successfully; focuses on winning in the marketplace; impacts the bottom-line; constantly challenges self and others to deliver results; acts with a sense of urgency and seizes opportunities when they arise.
• Experience executing lead and demand generation programs (comprising seminars, events, webinars, email tele sales online campaigns).
• Possesses strong analytical skills. Comfortable manipulating and using data for decision-making. SFDC/Marketo experience is a big plus.
• Leadership and collaboration skills to drive deliverables directly, with internal teams as well as third party vendors.
• Self-starter with an ability to drive to results. Makes effective, reliable, and at times, tough decisions quickly based upon analysis, wisdom, experience, and judgment.
• Strong written and verbal communication skills and can be equally effective in both formal and informal settings with senior executives, peers and business partners. Worked successfully with teams across different countries and business units, taking into account cultural differences.
• Depending on the business needs, this role may require up to 40% of travel.