Senior Marketing Manager
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Description
- 7+ years of experience in a strategic marketing role, such as consumer marketing, product marketing, or growth marketing, ideally within financial services.
- A proven track record of developing and executing successful go-to-market strategies that drive commercial results.
- Deep experience in end-to-end campaign management, from strategy and briefing through to execution and reporting.
- Expertise in leveraging customer research and data to develop actionable insights and inform marketing strategy.
- Strong analytical skills with proficiency in using data to measure performance, identify trends, and drive decision-making. Experience with tools like Google Analytics is an advantage.
- Demonstrated experience in customer journey mapping and implementing conversion rate optimisation (CRO) initiatives.
- Excellent stakeholder management and collaboration skills, with the ability to work effectively in cross-functional teams.
- A high degree of accountability and a passion for delivering outstanding customer, brand, and commercial outcomes.
- Exceptional communication and storytelling ability.