Senior Marketing Manager
KEY RESPONSIBILITIES
The Senior Marketing Manager, Asia serves as the strategic marketing lead for Singapore and Hong Kong, partnering closely with the Global Marketing Team in Miami to localize and optimize global campaigns, brand initiatives, and go-to-market strategies for regional markets.
Acting as the voice of Asia, this role provides market insights, customer intelligence, and commercial input to influence global marketing decisions while leveraging Miami's scale, expertise, and capabilities to deliver locally relevant and commercially effective marketing programs.
Strategic Market Leadership & Regional Representation
- Serve as the primary marketing representative and voice of Asia markets within the global marketing organization.
- Provide market intelligence, customer insights and competitive analysis to influence global marketing strategies.
- Advocate for Asia market needs and identify growth opportunities and emerging trends.
- Partner with regional leadership teams to align marketing priorities with commercial objectives.
Collaboration with Global Marketing (Miami)
- Partner closely with Miami marketing team to adapt and optimize global campaigns for Asia markets.
- Leverage centralized marketing capabilities, content, technology and analytics to maximize efficiency and effectiveness.
- Provide actionable market feedback and facilitate alignment between regional stakeholders and global teams.
- Champion best practice sharing across Asia and the global organization.
Go-to-Market Planning & Local Market Enablement
- Collaborate with Miami marketing team to develop localized go-to-market plans.
- Ensure campaigns are adapted appropriately for local market conditions, customer behaviors and channels.
- Coordinate execution with Sales, Trade Marketing, Ecommerce, Revenue and PR teams.
- Support local partnerships and activation opportunities.
Stakeholder Management & Commercial Partnership
- Act as a trusted advisor to commercial leaders through marketing insights and recommendations.
- Build collaborative relationships across global, regional and local teams.
- Manage regional agency and partner relationships where local support is required.
Performance, Insights & Optimization
- Monitor campaign effectiveness, customer behavior and market trends.
- Translate insights into recommendations for optimization and continuous improvement.
- Support effective allocation of marketing investment and ROI measurement.
People Leadership & Capability Building
- Lead, coach and develop local marketing team members.
- Foster collaboration, accountability and innovation.
- Strengthen marketing capability and best practice sharing across Asia.
QUALIFICATIONS AND EDUCATION
- Bachelor’s Degree in Marketing, Business, Communications, or related field.
- 8+ years of progressive marketing experience across regional or multi‑market environments.
- Proven experience leading integrated marketing campaigns across diverse markets.
- Strong stakeholder management experience within matrixed organizations.
- Experience managing agencies and external partners.
- Solid understanding of brand marketing, digital marketing, product marketing and go‑to‑market strategy.
Preferred
- Regional Asia marketing experience including Singapore, Hong Kong and Southeast Asia
- Experience in travel, hospitality, consumer, lifestyle, or premium brands.
- Proven ability to lead and develop high-performing teams in a matrixed environment.
- Strong executive communication, presentation, and stakeholder management skills.
- Experience partnering with centralized global marketing teams to deliver locally relevant marketing outcomes.
- Regional travel required, including Hong Kong and Shanghai.