Senior Marketing Manager

About TrackVia

TrackVia is the field operations intelligence platform that helps organizations connect, control, and continuously improve mission-critical operations, bringing together field teams, operational workflows, and enterprise data into one real-time system. The company's configurable applications, mobile capabilities, and AI-powered insights automate work and turn operational data into actionable intelligence, helping teams adapt quickly without rigid point solutions or costly custom development.

Our mission is to help these organizations operate more efficiently, effectively, and transparently. For more information, visit www.trackvia.com.

• We’re growing fast. Planning on 20-40% growth. Backed by Bow River Capital, we’re investing in marketing to keep that momentum going.
• Customers love us. Many have run their operations on TrackVia for 10+ years.
• You’ll have a big impact. You’ll execute on priorities that turn marketing into a sales pipeline. On a lean team, your work will show up directly in company results.
• You’ll work with leaders who want you to build. You’ll report to the SVP of Marketing and partner with Sales and Customer Success leadership.

The Role

We’re looking for a HubSpot expert who wants to own the marketing engine at a fast-growing, PE-backed SaaS company. You’ll build the programs, automation and reporting that turn interest into qualified pipeline, and you’ll help Sales and Customer Success run on clean, reliable data.

The Sr. Marketing Manager will own key digital channels, especially HubSpot, to drive awareness, engagement and pipeline. You will work in partnership with the Director of Demand Generation to develop execution strategies for digital touch points including the website, email, third party programs, social media, and paid search. This person will also be responsible for executing nurture campaigns, automating processes, database segmentation and reporting via HubSpot. This person will work in a fast pace, highly collaborative and fun Marketing team that is driving growth for the company. The goal of this role is to accelerate our growth, increase overall online presence, and to drive leads into highly qualified sales pipeline. Salary Range: $120,000 - $135,000 + 10% Bonus

What You Will Do

• Execute email outreach and webinar programs in partnership with the Director of Demand Generation
• Track and monitor inbound leads to ensure follow-up and conversion
• Work with third party marketing teams to execute lead capture programs
• Build HubSpot nurture programs to advance and qualify leads
• Support the company’s social media presence (primarily LinkedIn today) including managing the monthly calendar, generating content, and engaging with thought leaders.
• Support Paid Search programs including monitoring, test and learn, and campaign optimization
• Help with campaign project management ensuring the team hits key milestones and deadlines
• Provide reports, analysis, and recommendations on marketing effectiveness of the website, email, social media, and all digital campaigns.