Senior Marketing Manager

Univista Insurance is seeking a Senior Marketing Manager to own full-funnel marketing strategy and activation for the market. Reporting directly to the Chief Marketing Officer, this role is the marketing leader for one of Univista's highest-potential growth markets, responsible for building the market plan, deploying it across digital and traditional channels, and driving measurable growth in leads, quotes, and sales for the market.

This is a builder's role. The right candidate combines strategic and analytical rigor with hands-on activation, moves comfortably between planning a media mix and standing in a store talking to agents, and knows how to win in a local market: the right message, the right channels, and the right community presence. They are a strong partner to operations, sales, and the broader marketing team, and they represent the market's needs and opportunities.

Key Responsibilities

Marketing Strategy & Planning

• Own the full-funnel marketing strategy for the market, from awareness through lead generation, quote, and sale, aligned to company growth objectives and the enterprise marketing plan
• Build and manage the annual and quarterly market plan: audience priorities, channel mix, budget allocation, campaign calendar, and performance targets
• Develop deep knowledge of the local consumer, competitive set, and media landscape; identify whitespace and bring forward-looking growth recommendations to the CMO
• Localize enterprise campaigns and brand initiatives for the market while protecting brand consistency.

Full-Funnel Activation: Digital & Traditional

• Plan and activate integrated campaigns across digital channels (paid search, paid social, display, email) and traditional channels (radio, TV, out-of-home, print, direct mail)
• Lead local presence and community marketing: events, sponsorships, grassroots activations, and partnerships that build trust and drive store traffic
• Partner with the digital marketing team on channel execution and best practices; this role directs the market strategy and investment, while enterprise channel specialists own areas such as SEO and marketing automation
• Manage local vendor relationships, ensuring work meets Univista's strategic and creative standards and delivers against performance targets
• Ensure creative and messaging resonate with the bilingual, consumer base across English and Spanish
• Create or adapt content for local campaigns, social, and in-market needs when required; content creation is a limited part of the role, with enterprise creative resources providing primary support.

Performance & Analytics

• Own marketing performance accountability for the market, with fluency in leads, quotes, sales, CPL, CAC, and marketing ROI, and clear attribution of results to marketing investment
• Report market performance to the CMO on a weekly cadence, translating data into insight and insight into action
• Build a test-and-learn agenda across channels, creative, and offers; scale what works and cut what does not
• Monitor lead flow, lead quality, and routing in partnership with the call center and store operations to ensure marketing investment converts.

Cross-Functional Partnership

• Partner closely with regional operations leadership, the call center, and store teams to connect marketing activity to sales outcomes
• Coordinate with the Senior Franchise Marketing Manager when market activity touches franchise locations; franchise marketing strategy and support are owned by that team
• Collaborate with marketing peers across South Florida and Texas to share learnings, align on enterprise initiatives, and maintain consistent standards
• Partner with compliance and legal to ensure all marketing activity meets regulatory requirements for the insurance industry.

Budget & Operations

• Manage the marketing budget in partnership with the CMO: planning, allocation, pacing, and reconciliation, with a clear point of view on return by channel and initiative
• Manage co-branded and carrier-funded programs in the market, ensuring commitments are executed and documented
• Maintain disciplined campaign processes, timelines, and documentation consistent with the marketing team's operating model

Qualifications & Credentials

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum 7+ years of progressive marketing experience, including responsibility for market-level or business-level marketing strategy and budget management
• Proven experience across both digital and traditional channels, with a track record of driving measurable, full-funnel results
• Strong strategic and analytical capability: fluent in CPL, CAC, and ROI, comfortable building a plan from data and insight, defending it with numbers, and adjusting it based on performance
• Bilingual (English/Spanish); deep familiarity with Hispanic consumer marketing
• Excellent cross-functional partnership skills; able to influence and align sales, operations, franchise, and executive stakeholders
• Experience managing agencies, vendors, and media partners
• Strong written and verbal communication skills, including executive-level reporting
• Ability to think strategically while managing tactical details in a fast-paced, entrepreneurial environment
• Based in the local market, with regular presence in stores and the market

Desired Experience

• Experience in insurance, financial services, or another regulated industry
• Experience marketing for a multi-location, retail, or franchise-based business
• Local media planning and buying experience (radio, TV, OOH) in a major or regional market
• Experience with community marketing, sponsorships, and event activation

• Knowledge of customer acquisition, retention, and lifetime value strategies