Senior Marketing Manager
You'll set marketing strategy and lead campaigns across channels, turning marketing into a measurable growth engine. This is a hands-on leadership role where you'll work closely with the Head of Marketing in Senegal to plan and execute projects, collaborate with cross-functional teams, and use data to continuously optimize marketing performance.
Responsibilities
- Work closely with the Head of Marketing in Senegal to plan and execute projects and campaigns
- Create clear and actionable project briefs and documentation that lead and guide cross-functional teams in successful campaign production
- Collaborate with Brand, Design, and creative teams to ensure the production and delivery of assets and materials relevant to Wave Senegal's objectives in growth and brand awareness
- Build and refine the marketing funnel, lead scoring, and attribution to tie activity to results
- Use data to analyze and make strategic recommendations on new ways to optimize marketing programs
- Establish KPIs through dashboards and report results and insights
- Report on country-specific user personas and behaviors, benchmarks, and market analysis
Requirements
- Fluent in French and English
- 10+ years of experience in marketing at an FMCG, tech start-up, telecom company, or similar
- University degree in relevant fields (marketing, communication, sales, business development, management)
- Work authorization in Senegal is required
Benefits
- Generous health insurance for yourself and your dependents
- Generous parental leave policies (26 weeks for mothers and 4 weeks for fathers)
- Subsidized childcare when you return to work
- Subsidized gym memberships and fitness classes
- Airtime reimbursement
- Free food
- Beautiful office space