Senior Marketing Officer
Industry: Chemical and Education
Requirements:
- Bachelor's degree in marketing or related field (Master's degree is an added advantage).
- 10 years of relevant experience in marketing.
- Strong leadership and team management skills.
- Proficiency in digital marketing channels and tools.
- Strong analytical, problem-solving, and communication skills.
- Creativity and passion for innovative marketing strategies.
- High integrity, professionalism, and ethical conduct.
Location: Dar es Salaam.
Job Responsibilities:
- Develop and execute comprehensive marketing plans to achieve objectives.
- Conduct market research to understand trends, preferences, and competitors.
- Lead and manage a team of marketing professionals.
- Oversee the creation and execution of marketing campaigns across channels.
- Monitor and analyse campaign performance, provide insights for optimisation.
- Manage the company's brand image.
- Collaborate with other departments to align marketing efforts.
- Develop and manage the marketing budget effectively.
- Stay updated with marketing trends and industry best practices.
- Build relationships with external partners, agencies, and vendors.
- Identify growth opportunities and recommend innovative strategies.
- Measure and report on marketing effectiveness to senior management.