Senior Marketing Operations Specialist

<p><b><span style="font-family:DarwinSans;">Group Company:</span></b><span style="font-family:DarwinSans;"> 2X Malaysia</span></p><p class="Designation"><b><span style="font-family:DarwinSans;">Designation:</span></b><span style="font-family:DarwinSans;"> Senior Marketing Operations Specialist (Salesforce)</span></p><p class="Office Location"><b><span style="font-family:DarwinSans;">Office Location:</span></b><span style="font-family:DarwinSans;"> Kuala Lumpur Kuala Lumpur (Office)</span></p><p></p><p></p><p class="Position description"><b><span style="font-family:DarwinSans;">Position description:</span></b><span style="font-family:DarwinSans;"> As a Senior Marketing Operations Specialist with 2X, you will be responsible for managing the execution of marketing activities across different B2B marketing platforms and processes to support marketing teams in delivering business goals.</span></p><p class="Primary Responsibilities"><b><span style="font-family:DarwinSans;">Primary Responsibilities:</span></b></p><ul style="margin-right:0px;margin-bottom:0px;margin-left:16px;padding:0px 0px 0px 18px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><li><span style="font-family:DarwinSans;">Possess strong capabilities to implement and optimize MarTech platforms, ensuring seamless integration and maximizing platform efficacy. </span></li><li><span style="font-family:DarwinSans;">Oversee the implementation, integration, and optimization of MarTech platforms to support marketing efforts and objectives. </span></li><li><span style="font-family:DarwinSans;">Identify opportunities to optimize marketing efficiency through technology, streamlining campaign processes and workflows to increase overall marketing effectiveness. </span></li><li><span style="font-family:DarwinSans;">Articulate problems clearly along with proposed solutions and expected impact, ensuring that all stakeholders understand both the issues and the proposed actions. </span></li><li><span style="font-family:DarwinSans;">Lead projects and specialist teams, coordinating with various stakeholders to ensure successful project execution and optimal use of marketing technologies. </span></li><li><span style="font-family:DarwinSans;">Perform operational strategizing and execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools. </span></li><li><span style="font-family:DarwinSans;">Manage lead routing, automation, integration between various MarTech tools, along with platform implementations and data migrations. </span></li><li><span style="font-family:DarwinSans;">Establish and maintain scalable processes that ensure best practices in campaign and lead management. </span></li><li><span style="font-family:DarwinSans;">Troubleshoot issues related to processes and workflows. </span></li><li><span style="font-family:DarwinSans;">Contribute to process changes and documentation efforts on workflows and processes. </span></li><li><span style="font-family:DarwinSans;">Provide leadership and mentorship for Marketing Operations Specialists and Associates. </span></li><li><span style="font-family:DarwinSans;">Able to be pioneer usage of new technology tools/platforms and lead exploratory projects.</span></li></ul><p><span style="color:rgb(33,37,41);font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;font-weight:700;"><br /></span></p><p><span style="color:rgb(33,37,41);font-family:DarwinSans;font-weight:700;">What do you need to succeed?</span></p><ul><li><span style="background-color:rgba(0,0,0,0);color:rgba(0,0,0,0.9);font-family:DarwinSans;">5-7 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering or related.</span></li><li><span style="font-family:DarwinSans;">Strong communication skills to collaborate with cross-function team and to liaise with international clients.</span></li><li><span style="font-family:DarwinSans;">Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Pardot, HubSpot, Eloqua, etc.) is a strong advantage. </span><span style="background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-family:DarwinSans;margin:0px;padding:0px;border:0px;vertical-align:baseline;font-weight:600;">Proficiency in Salesforce required</span><span style="background-color:rgba(0,0,0,0);font-family:DarwinSans;">.</span></li><li><span style="font-family:DarwinSans;">Detailed-oriented, methodical and prefers a structured way of getting things done.</span></li><li><span style="font-family:DarwinSans;">Strong problem-solving attitude with meticulous attention to detail and able to consistently meet deadlines.</span></li><li><span style="font-family:DarwinSans;">Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.</span></li><li><span style="font-family:DarwinSans;">Strong interest in researching and learning new skills and digital systems.</span></li><li><span style="font-family:DarwinSans;">Proficiency in Windows, Microsoft Office Suite; comfortable working in Excel.</span></li></ul>