Senior Marketing / Social Media Specialist

• Develop and implement marketing strategies that support business growth and increase sales.
• Manage and grow the company’s social media platforms.
• Develop creative content, campaigns, and marketing ideas.
• Plan, launch, manage, and optimize Media Buying campaigns.
• Generate qualified leads and continuously improve lead quality.
• Analyze customer behavior, market trends, and competitors to identify new business opportunities.
• Develop new marketing initiatives to increase brand awareness, customer acquisition, and sales.
• Work closely with the Sales team to improve lead conversion and identify customer needs.
• Track marketing performance and use data to improve campaigns and results.
• Identify new channels, platforms, and opportunities that can help the company reach more potential customers.
• Continuously propose and implement ideas that can improve the company’s marketing, customer reach, and overall business performance.

Requirements

• 3–5+ years of experience in Digital Marketing, Social Media, Media Buying, or a similar role.
• Proven experience in Lead Generation and Performance Marketing.
• Strong hands-on experience with Meta Ads / Business Manager.
• Strong content creation and copywriting skills.
• Good knowledge of Photoshop, Illustrator, Canva, or similar design tools.
• Strong analytical and strategic thinking skills.
• Ability to understand business objectives and translate them into effective marketing actions.
• Strong communication and problem-solving skills.
• Results-oriented mindset with a clear focus on generating leads, improving conversion, and supporting sales growth.