Senior Marketing Specialist - Campaign Management

To plan, develop, execute, and manage high-quality, cost-effective marketing campaigns and communications for Woolworths Financial Services (WFS). Continually seek to improve the efficiency and effectiveness of WFS Marketing. Ensure a consistent approach to the implementation of the marketing campaigns across WFS.

KEY RESPONSIBILITES

Marketing Campaign Development and Management

• Develop effective marketing communications in achieving their marketing objectives.
  
• Plan and execute marketing campaigns that align with business and project objectives, utilizing channels such as direct marketing (email, SMS & In app), Digital (social media, search and display advertising), traditional media (radio, print) and any other support channels (internal and external).Planning: Develop integrated campaign plans (objective, CVP, audience/segment, proposition, channel mix, customer journey, timing, budget, and measurement approach) and translate them into clear workbacks and delivery milestones.
  
• Campaign briefing & scoping: Translate business objectives into a clear campaign brief
  
• Analytics & Reporting: Monitor and analyse KPIs to measure campaign performance, identify trends, and provide actionable insights for optimization and improvement.
  
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and proactively recommend innovative strategies to drive business growth.
  
• Develop and execute marketing journeys, messaging, creative execution, best practice for marketing campaigns.
  
• Seek continual improvement in marketing communication quality by ensuring campaigns are regularly reviewed and learning implemented.
  
• Work with rest of business and marketing team to develop and execute campaigns.
  
• Project mange the campaign execution and project updates to achieve performance.
  

Campaign Governance

• Campaign Management: Develop and manage campaign timelines, ensuring that all tasks are completed on schedule and within budget.
  
• Ensuring marketing communications are product aligned, message on brand, and adhere to all regulatory & budgetary requirements & considerations.
  
• Effective allocation, monitoring, and control of the campaign budget.
  
• Manage the impact of all communication messages to the entire customer base – awareness of reputational risk.
  

Relationship and Stakeholder Management

• Develop relationships with key colleagues and stakeholders across Woolworths, WFS and other business units to ensure customer focus and campaigns that meet business requirements.
  

Continuous Improvement and Synergies

• Build campaign expertise that can be applied across WFS products.
  
• Work with colleagues across Marketing (and other business units)to integrate and align communications plans and key messages.
  

Supplier Management

• Manage supplier relationships in accordance with SLA's.
  
• Ensure quality and cost effectiveness.
  

Requirements

• Segment Knowledge
  
• Advertising and Marketing
  
• Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud)
  
• SA Marketing Environment (Regulatory, Best Practice)
  
• Modern Marketing Techniques
  
• Financial Services
  

• Relevant 3-year marketing degree or diploma
  

• 5+ years’ experience in developing and delivering world class marketing communications campaigns, Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud).
  

• Detailed knowledge and experience of Direct Marketing and Campaign Management across multiple routes to market.
  
• Strong communication skills, written and verbal.
  
• Proven stakeholder management expertise, including influencing senior stakeholders.
  
• Evidence of managing internal and external partnership agencies.
  

Woolworths Financial Services is a proud South African brand, who is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions.