Senior Marketing Specialist_Consumer Markets

This role is responsible for leading product marketing strategies across ZEISS Vision Care portfolios in Taiwan, including spectacle lenses, soft contact lenses, and future product innovations.

The position plays a critical role in driving product launches, portfolio management, go-to-market strategies, and commercial excellence while partnering closely with Sales, Regional and Global Marketing, and cross-functional teams. Lead strategic marketing initiatives, and accelerate sustainable business growth.

The role aims to strengthen ZEISS brand visibility, enhance customer and consumer engagement, and drive sustain-able business growth through effective marketing programs, retail activation, and strategic partnerships.

【Main Tasks】
1. Product Marketing Strategy & Go-to-Market

• Develop and execute product marketing strategies and integrated campaigns for assigned ZEISS Vision Care categories.
• Drive new product launches and GTM plans, from product positioning and communication strategy through launch execution.
• Develop integrated media strategies across digital, social, PR, and offline channels to drive awareness, engagement, and business growth.
• Lead creative development with agencies, translating consumer and product insights into compelling campaigns and communication.
• Analyze market trends, consumer insights, competitive activities, and business performance to identify commercial opportunities and translate them into actionable marketing strategies.

2. Commercial & Channel Marketing

• Partner closely with Sales to translate product and marketing strategies into effective customer and channel programs.
• Identify growth opportunities across optical retail channels and strategic customers, leveraging market and commercial insights.
• Develop B2B2C marketing programs to drive product adoption, strengthen customer engagement, and enhance ZEISS brand visibility.
• Collaborate with Trade Marketing and agencies to deliver effective retail activation, POSM, and consumer-facing campaigns.

3. Cross-functional Leadership

• Drive cross-functional product launch projects in collaboration with Sales, Supply Chain, Regulatory Affairs, Finance, and Regional/Global Marketing teams.
• Manage launch timelines, marketing budgets, and campaign performance to ensure effective execution and business impact.
• Collaborate with Regional and Global teams to bring global innovations to the Taiwan market while ensuring strong local relevance.
• Ensure all marketing activities comply with local regulations and ZEISS policies.