Senior Marketing Specialist

Enclustra is an innovative, dynamic and growing company with headquarters in Zurich, Switzerland, and offices worldwide. We develop a product portfolio of FPGA-based electronic modules and FPGA-optimized IP solutions for industrial customers and research organizations. In parallel, we provide leading engineering services in FPGA system design, and in development of high-speed hardware, FPGA firmware and embedded software.

To strengthen our dynamic team in Singapore, we are looking for a new:

Senior Marketing Specialist

Responsibilities

• Marketing Planning and Execution: Translate the global marketing strategy into actionable marketing initiatives, taking ownership of planning, coordination and execution across relevant channels and markets.
• Product Marketing and Positioning: Develop and refine product messaging, value propositions and competitive differentiation for Enclustra’s FPGA and SoC modules, System-on-Modules, IP cores and FPGA design services, translating complex technical capabilities into clear customer benefits.
• Go-to-Market and Product Launches: Coordinate go-to-market activities for new products and solutions in collaboration with the Global Head of Marketing, Product Management, Engineering and Sales, including launch plans, marketing materials, target audiences and promotional activities.
• Technical Marketing and Content Development: Create and coordinate high-quality technical and application-oriented content, including product presentations, website content, application notes, white papers, technical articles, case studies, demonstrations and other customer-facing materials. Work closely with engineers and product experts to ensure technical accuracy and relevance.
• Digital Marketing: Manage digital marketing activities, including website content and optimisation, search engine optimisation (SEO), social media, email marketing and online campaigns, ensuring consistent messaging and effective engagement with target audiences.
• Demand Generation and Lead Generation: Develop and execute marketing campaigns to generate qualified leads, support customer acquisition and contribute to the sales pipeline. Work closely with Sales to coordinate lead follow-up and improve campaign effectiveness.
• Market and Competitive Intelligence: Monitor market trends, customer needs, emerging technologies and competitor activities to identify opportunities, strengthen product positioning and support marketing decisions.
• Sales Enablement: Develop and maintain sales presentations, product collateral, competitive materials and other tools that enable global sales teams and distribution partners to communicate Enclustra’s value proposition effectively.
• Events and Industry Engagement: Plan and coordinate Enclustra’s participation in international trade fairs, technical conferences, webinars and other industry events, ensuring effective preparation, execution and follow-up.
• Brand and Marketing Communications: Ensure consistent brand positioning and messaging across marketing channels, and coordinate newsletters, public relations activities, technical publications and other external communications.
• Cross-functional Collaboration: Work closely with Sales, Product Management and Engineering across international locations to ensure marketing activities reflect customer requirements, product capabilities and business priorities.
• Marketing Analytics and Reporting: Monitor campaign performance, website engagement, lead generation and other relevant KPIs. Use data and insights to improve marketing effectiveness and support informed decision-making.
• Marketing Operations: Coordinate marketing projects, timelines, budgets and external agencies or suppliers as required, ensuring the efficient delivery of marketing activities and materials.
  
  

Requirements

• Education: Degree in Marketing, Business Administration, Communications, Engineering or a related field.
• Professional Experience: Approximately 5–8 years of relevant marketing experience, preferably in a B2B technology company, with demonstrated responsibility for managing and executing marketing initiatives independently.
• Technical Marketing: Experience communicating complex technical products or solutions to specialist audiences, with the ability to translate technical features into clear, differentiated customer value proposition.
• Product Marketing: Proven experience in product positioning, value proposition development, competitive analysis, market segmentation, go-to-market planning and product launches.
• Industry Background: Experience in the semiconductor, FPGA, embedded computing, electronics, industrial technology or a comparable high-technology B2B environment. Direct experience with FPGA, SoC or embedded systems would be a strong advantage.
• Content Development: Excellent writing and communication skills, with experience developing technical or product-related marketing content for different audiences, including engineers, technical decision-makers and business stakeholders.
• Digital Marketing and Demand Generation: Practical experience managing digital marketing campaigns, website content, SEO, social media, email marketing and lead generation. Familiarity with marketing automation and CRM platforms would be an advantage.
• Commercial Understanding: Good understanding of B2B sales processes and customer acquisition, with the ability to align marketing activities with business objectives and measurable commercial outcomes.
• Project Management: Strong organisational and project management skills, with the ability to manage multiple initiatives, coordinate stakeholders and deliver high-quality results within agreed timelines.
• Analytical Mindset: Ability to analyse marketing performance, interpret relevant data and use insights to improve campaigns and marketing activities.
• Communication and Collaboration: Excellent interpersonal skills and the ability to work effectively with international, cross-functional teams, including Sales, Product Management and Engineering.
• Independent and Hands-on Approach: Proactive, structured and results-oriented, with the ability to take ownership of projects, identify opportunities for improvement and execute initiatives independently.
• International Experience: Experience working in an international B2B environment. Familiarity with global marketing activities across Asia, Europe and North America would be an advantage.
• Languages: Excellent written and spoken English.

Benefits

Enclustra offers you an interesting job in an exciting work environment with lots of creative freedom. At Enclustra you will be part of a motivated international team of colleagues from more than 20 nations. Our company is defined by an open and inclusive working culture, unbureaucratic decision-making, flexible working structure and a dedication to employee well-being.