Senior Marketing Specialist

We are looking for a Senior Marketing Specialist to drive high-quality email and lifecycle campaigns in Adobe Marketo Engage with a strong technical marketing mindset. You will translate designs into reliable, on-brand templates, automate nurture and segmentation, and improve deliverability and performance through rigorous QA and testing.

Responsibilities

• Build responsive, reusable email designs and landing page templates using Marketo’s modular framework
• Apply HTML/CSS skills to resolve rendering issues, correct formatting, and keep visuals consistent across email clients and screen sizes
• Translate Figma mockups into pixel-accurate email content that performs reliably across client software
• Create landing pages, forms, and modular assets in Marketo to speed up future production
• Configure automated nurture streams and audience segments in Marketo to support varied campaign goals
• Deploy different campaign types, including one-off sends, drip sequences, and webinar/event promotions
• Manage merge tags, dynamic content blocks, and program structure while following Marketo naming and file-organization best practices
• Support database hygiene by maintaining contact records and aligning lead scoring and routing with the operations team
• Monitor deliverability, rendering consistency, and link tracking accuracy while reviewing opens, clicks, unsubscribes, and bounces
• Execute thorough pre-send QA to confirm correct rendering, working links, and accurate personalization
• Run A/B tests across variables such as subject lines, sender names, layout options, and send times
• Build precise audience lists using Marketo segmentation and filters while staying compliant with GDPR, CCPA, and CAN-SPAM and keeping data clean
• Ensure UTM tracking codes and links are implemented correctly across marketing assets
• Collaborate with marketing, design, content, and campaign teammates to clarify requirements and move work through review and approvals
• Own schedules and deadlines for email and campaign delivery in an always-on marketing environment
• Document build approaches, coding standards, and template libraries to accelerate team onboarding and efficiency
• Recommend improvements based on new Marketo capabilities and industry trends to boost campaign results

Requirements

• Hands-on experience with 3+ years of building and managing campaigns in Adobe Marketo Engage; Marketo Certified Professional or Associate is a plus, or similar work in HubSpot or Salesforce
• Solid knowledge of HTML/CSS with a focus on email client rendering differences and troubleshooting
• Practical experience using email testing platforms such as Litmus or Email on Acid
• Deep understanding of deliverability drivers, sender reputation management, and compliance expectations under CAN-SPAM, GDPR, and CASL
• Strong ability to plan, execute, and evaluate A/B testing configurations
• Proven ability to convert static design files into functional, on-brand email templates
• Detail-oriented mindset supported by consistent QA processes and standards
• Ability to manage multiple parallel email builds while meeting tight deadlines in a fast-paced environment
• Good command of English at an Upper-Intermediate (B2) level or above

Benefits

• International projects with top brands
• Work with global teams of highly skilled, diverse peers
• Healthcare benefits
• Employee financial programs
• Paid time off and sick leave
• Upskilling, reskilling and certification courses
• Unlimited access to the LinkedIn Learning library and 22,000+ courses
• Global career opportunities
• Volunteer and community involvement opportunities
• EPAM Employee Groups
• Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn