Senior Marketing Specialist

We are seeking a Senior Marketing Specialist to own technical email execution and automation in Adobe Marketo Engage for a fast-moving marketing team. You will build modular templates, manage nurture and segmentation, ensure compliance and deliverability, and improve outcomes through testing and analytics.

Responsibilities

• Create flexible, mobile-friendly email templates and landing page frameworks using Marketo’s modular system
• Resolve rendering and formatting issues using HTML/CSS to keep emails consistent across devices and email clients
• Rebuild Figma mockups into accurate email assets that work smoothly in different client software
• Produce Marketo landing pages, forms, and reusable components to streamline future builds
• Set up automated nurture journeys and audience segments in Marketo to support a range of campaign goals
• Deliver campaign executions including one-time blasts, drip series, and webinar/event promotions
• Build program structures with merge tags and dynamic content while following Marketo best practices for naming and folder organization
• Assist with database integrity by maintaining contact data and aligning lead scoring and routing with the operations team
• Review delivery health, rendering fidelity, and link tracking while monitoring opens, clicks, unsubscribes, and bounces
• Validate every send with detailed QA to confirm correct rendering, working URLs, and accurate personalization
• Plan and manage A/B tests across subject lines, sender names, layout alternatives, and send-time choices
• Generate highly targeted audience lists using Marketo segmentation and filters while staying compliant with GDPR, CCPA, and CAN-SPAM and maintaining clean data
• Confirm UTM codes and tracking links are correctly applied across marketing materials
• Coordinate with marketing, design, content, and campaign stakeholders to clarify needs and move items through review and approvals
• Drive scheduling and deadline tracking for email and campaign production in a rapid, always-on environment
• Document build processes, coding standards, and template library updates to improve team learning speed
• Suggest optimizations using new Marketo features and relevant industry trends to continually raise performance

Requirements

• 3+ years of practical experience creating and managing campaigns in Adobe Marketo Engage; Marketo Certified Professional or Associate is a plus, or comparable experience with HubSpot or Salesforce
• Strong understanding of HTML/CSS for email development, including cross-client rendering behavior
• Hands-on use of email QA tools like Litmus or Email on Acid to validate builds before send
• Comprehensive knowledge of deliverability, sender reputation, and compliance requirements including CAN-SPAM, GDPR, and CASL
• Ability to set up, run, and interpret A/B testing experiments effectively
• Demonstrated success turning static design files into functional, on-brand email templates
• Quality-first working style backed by consistent QA routines
• Capacity to deliver multiple email builds concurrently under strict deadlines in a high-pressure environment
• Good command of English at an Upper-Intermediate (B2) level or above

Benefits

• International projects with top brands
• Work with global teams of highly skilled, diverse peers
• Healthcare benefits
• Employee financial programs
• Paid time off and sick leave
• Upskilling, reskilling and certification courses
• Unlimited access to the LinkedIn Learning library and 22,000+ courses
• Global career opportunities
• Volunteer and community involvement opportunities
• EPAM Employee Groups
• Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn