Senior Marketing Specialist (Fixed-Term Maternity Cover until November 2027)
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Where your journey begins and your potential shines
At Synpulse, we don’t just consult – we transform. As a leading global management and technology consultancy with Swiss roots, we empower financial institutions to navigate change and seize new opportunities. Since 1996, we've been shaping the future of financial services by delivering cutting-edge expertise in strategy, operations, and technology to banks and insurers worldwide.
What sets us apart is our people. At Synpulse, we cultivate a collaborative, high-impact culture where initiative and creativity are valued. With 21 offices across Europe, the Americas, and Asia-Pacific, we bring together diverse perspectives and talents. We believe innovation thrives where everyone feels they belong and can contribute.
Our core values – Embrace, Drive, Achieve – shape how we work and evolve. We don’t just offer jobs – we offer the chance to develop, make an impact, and be part of a team that’s redefining the future of financial services.
About the job:
We’re looking for a Senior Marketing Specialist to join our Global Marketing team on a fixed-term basis as maternity cover until November 2027. Reporting to the Head of Marketing EU/US, this role is responsible for developing, managing, and optimising integrated marketing campaigns that support Synpulse's brand positioning, thought leadership, and business growth across Europe and North America.
While this is a fixed-term position, there may be an opportunity to transition into a permanent role following the maternity cover period, depending on business needs and mutual fit. However, a permanent position cannot be guaranteed.
Working closely with senior management, partners, consultants, and marketing professionals across regions, the Senior Marketing Specialist will act as a strategic marketing partner, translating business priorities into data-driven marketing initiatives. The role combines campaign strategy, lead generation, content marketing, event marketing, stakeholder management, and performance analysis to deliver measurable results.
This role does not include direct people management responsibilities but requires close collaboration with cross-functional teams, external agencies, and senior stakeholders across the organisation.
A minimum of 5 years of experience in B2B marketing, ideally in consulting, financial services, or professional services, with a strong focus on content marketing.
For more information, please visit us at www.synpulse.com
Where your journey begins and your potential shines
At Synpulse, we don’t just consult – we transform. As a leading global management and technology consultancy with Swiss roots, we empower financial institutions to navigate change and seize new opportunities. Since 1996, we've been shaping the future of financial services by delivering cutting-edge expertise in strategy, operations, and technology to banks and insurers worldwide.
What sets us apart is our people. At Synpulse, we cultivate a collaborative, high-impact culture where initiative and creativity are valued. With 21 offices across Europe, the Americas, and Asia-Pacific, we bring together diverse perspectives and talents. We believe innovation thrives where everyone feels they belong and can contribute.
Our core values – Embrace, Drive, Achieve – shape how we work and evolve. We don’t just offer jobs – we offer the chance to develop, make an impact, and be part of a team that’s redefining the future of financial services.
About the job:
We’re looking for a Senior Marketing Specialist to join our Global Marketing team on a fixed-term basis as maternity cover until November 2027. Reporting to the Head of Marketing EU/US, this role is responsible for developing, managing, and optimising integrated marketing campaigns that support Synpulse's brand positioning, thought leadership, and business growth across Europe and North America.
While this is a fixed-term position, there may be an opportunity to transition into a permanent role following the maternity cover period, depending on business needs and mutual fit. However, a permanent position cannot be guaranteed.
Working closely with senior management, partners, consultants, and marketing professionals across regions, the Senior Marketing Specialist will act as a strategic marketing partner, translating business priorities into data-driven marketing initiatives. The role combines campaign strategy, lead generation, content marketing, event marketing, stakeholder management, and performance analysis to deliver measurable results.
This role does not include direct people management responsibilities but requires close collaboration with cross-functional teams, external agencies, and senior stakeholders across the organisation.
Responsibilities
- Marketing Strategy and Campaign Management: Develop and execute integrated marketing campaigns that align with business objectives and deliver measurable commercial impact.
- Lead Generation and Marketing Automation: Drive audience engagement, lead generation, and nurturing activities through the effective use of marketing automation, CRM, and digital marketing platforms.
- Stakeholder Management: Partner with business leaders and subject matter experts to identify opportunities, provide marketing guidance, and ensure alignment with strategic priorities.
- Content and Thought Leadership: Support the creation and promotion of thought leadership, industry insights, and marketing content that strengthens Synpulse's market presence and reputation.
- Performance and Optimisation: Monitor campaign performance, analyse results, and provide recommendations to improve effectiveness, engagement, and return on investment.
- Event Marketing: Lead marketing activities for webinars, roundtables, conferences, and other events that support brand awareness, engagement, and business development.
- Marketing Excellence: Contribute to the continuous improvement of marketing processes, reporting, and best practices to drive efficiency and scalability.
Requirements
A minimum of 5 years of experience in B2B marketing, ideally in consulting, financial services, or professional services, with a strong focus on content marketing.
- Degree in Marketing, Communications, Business Administration, or a related field.
- Strong stakeholder management and influencing skills.
- Excellent project management and organisational abilities.
- Strategic and analytical mindset with a focus on measurable outcomes.
- Strong written and verbal communication skills.
- Proactive, collaborative, and results-oriented approach.
- Ability to manage multiple priorities in a fast-paced environment.
- Proven experience in campaign management and/or demand generation.
- Experience delivering integrated marketing campaigns across multiple channels.
- Digitally savvy, with familiarity with platforms and tools such as SharePoint, CRM systems, marketing automation tools, social media platforms, campaign analytics and performance tools, and AI-enabled workflows.
- Experience in consulting, financial services, banking, insurance, or professional services is highly desirable.
Benefits
- Flexible working hours with working models and hybrid options.
- Working in a global team and with international stakeholders
- Attractive fringe benefits and salary structures in line with the market.
- Modern and central office space with good public transport connections.
- Can-do mentality and one-spirit culture.
- Varied events and employee initiatives.
For more information, please visit us at www.synpulse.com