Senior Marketing Specialist

We are seeking a Senior Marketing Specialist to lead and execute B2B marketing initiatives with a strong focus on vendor MDF (Marketing Development Funds) management, co-marketing programs, and go-to-market execution within the server and enterprise solutions business. This role is highly collaborative and execution-oriented, requiring close engagement with global partners, customers, and internal cross-functional teams rather than hands-on content creation.

Key Responsibilities

• Lead end-to-end vendor MDF programs, including planning, fund application, budget management, execution tracking, and post-campaign performance analysis to maximize ROI and ensure compliance with approved marketing plans.
• Plan and execute co-marketing initiatives with customers, technology partners, and distributors, including workshops, seminars, joint campaigns, solution showcases, and partner enablement activities.
• Manage regional and global tradeshows, conferences, webinars, seminars, and partner events, ensuring high-quality execution, effective stakeholder coordination, and on-time delivery.
• Collaborate closely with Sales, Business Development, Product Management, Regional Marketing, and Operations teams to develop and execute integrated go-to-market programs.
• Manage multiple marketing projects simultaneously, ensuring budgets, timelines, deliverables, and quality standards are met.
• Ensure all marketing activities align with Winmate's brand positioning, messaging, and corporate branding guidelines.
• Measure campaign performance, analyze MDF utilization and marketing effectiveness, and provide actionable recommendations to optimize future marketing investments.

Scope of the Role

• Serve as the primary coordinator for marketing initiatives involving vendors, customers, business development teams, and regional marketing organizations.
• Drive partner enablement and go-to-market execution across the enterprise solutions ecosystem.
• Lead both online and offline marketing activities, including partner events, customer engagements, ecosystem collaborations, and industry exhibitions.
• Based in Taiwan with frequent collaboration and communication across global and regional teams.