Senior Media Buyer
Summary
Senior Media Buyer plans, executes, and optimizes paid ad campaigns on Meta, Google, YouTube, and TikTok to generate leads at target CPA/CPL while scaling budgets profitably.
We're hiring a Senior Media Buyer who has lived in the performance and affiliate world — someone who thinks in CPA, CPL, and ROAS and knows how to scale paid campaigns profitably. You'll own bid and budget strategy across Meta (primary), Google, YouTube, and TikTok, working shoulder-to-shoulder with our creative team to turn winning angles into scaled, profitable lead flow.
Responsibilities
Own end-to-end media buying across Meta (Facebook/Instagram), Google, YouTube, and TikTok
Build, test, and scale direct-response campaigns against strict CPA/CPL targets
Manage large monthly budgets (six figures and up) with daily optimization and a daily ship cadence
Partner with the creative team to brief, test, and iterate on high-volume ad creative
Own CRO across landing systems; work with the tech team on server-side tracking and attribution
Read performance data every day — kill losers fast, scale winners aggressively
Push lead quality and cost efficiency (we run at −24% average CPA and want to go lower)
Qualifications
4+ years in media buying / paid acquisition, with real affiliate or lead-gen / performance-marketing experience
A proven track record scaling paid social profitably at $100K+/mo budgets
Deep Meta Ads expertise, plus strength in at least one of Google / YouTube / TikTok
Fluency in CPA, CPL, ROAS, LTV, and pixel / server-side (CAPI) tracking
A direct-response instinct — you know what makes a buyer click, not just a browser
Comfort with high volume, fast iteration, and full ownership
This role offers an exciting opportunity for a motivated professional eager to lead innovative media campaigns within a collaborative environment.