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Senior Media Buyer (Meta)

Open 57d posting dated 3 weeks ago

Summary

Execute and optimize Meta Ads campaigns for a high-growth DTC brand, managing Facebook and Instagram ads with daily performance tuning and budget allocation to hit KPIs like ROAS and CPA.

Senior Media Buyer (Meta)

Real opportunities. Real impact. Your career, redefined.

(NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year—if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later).

At Oceans, we believe that talent knows no boundaries. That’s why we connect the best and brightest professionals with career-defining opportunities that challenge, inspire, and accelerate their career growth. Our community, whom we call Divers, don’t just work—they dive deep, solve complex challenges, and make a real impact with global industry leaders. And in doing so, they don’t just support bold ideas—they expand their skills, broaden their expertise, and grow their careers.

We’re looking for a Senior Media Buyer (Meta) to partner with one of our clients - a high-growth DTC consumer brand with a disciplined, performance-driven acquisition engine. This role is central to maintaining efficiency, scale, and reliability across one of the company’s most important growth channels.

This is a hands-on, execution-first specialist role with full ownership of Meta Ads across Facebook and Instagram. The channel strategy is already defined. Your mandate is expert-level execution, rapid iteration, and consistent performance - not planning, orchestration, or high-level strategy.

Accountability

As a Senior Media Buyer (Meta), your success will be defined by your ability to operate Meta Ads with speed, precision, and discipline. You’ll be accountable for daily performance, budget efficiency, and execution quality - ensuring the channel delivers stable results in a fast-moving, high-accountability environment.

Here’s how you’ll make an impact:

Meta Ads Ownership

  • Fully own the Meta Ads backend across Facebook and Instagram.
  • Build, maintain, and iterate campaign, ad set, and ad architecture.
  • Execute daily creative uploads, swaps, and testing across multiple formats.
  • Ensure cleanliness, consistency, and reliability within Ads Manager.

Performance & Budget Management

  • Actively manage budgets, scaling spend and reallocating based on performance signals.
  • Optimize across the full funnel within Meta, including prospecting, retargeting and retention.
  • Drive performance against core KPIs, including CPA, ROAS, CPM, CTR and CPC.

Tactical Optimization & Decision-Making

  • Make rapid, data-driven optimizations directly inside Meta Ads Manager.
  • Maintain accuracy and execution discipline in a high-volume environment.
  • Respond quickly to performance shifts, creative fatigue, and pacing needs.
  • Ensure changes are implemented within hours - not days.

Cross-Team Collaboration

  • Collaborate closely with creative and growth teams to support channel objectives.
  • Provide clear, actionable feedback on creative performance and testing outcomes.
  • Support execution requests with same-day turnaround when required.
  • Translate performance insights into execution-ready updates for stakeholders.

Colleagues

You’ll work closely with the client’s growth and creative teams, aligning daily execution with overall acquisition priorities and revenue targets.

At Oceans, you’ll also receive guidance and support from our Operations Manager, who will help you succeed in the role and ensure that you’re continuously growing and developing in your career.

Skills & Qualifications

At Oceans, we believe in T-shaped individuals—those who bring deep expertise in one area, paired with broad curiosity and interests. As a Senior Media Buyer (Meta), your vertical strength will be Meta Ads execution, while your horizontal capabilities should span performance analysis, collaboration, and operational judgment.
To excel in this role, you should have:

  • Meta Ads Expertise: Deep, hands-on experience with Meta Ads Manager across Facebook and Instagram (non-negotiable).
  • DTC Experience: Proven success scaling DTC consumer brands on Meta Ads.
  • Campaign Execution: Strong command of campaign structure, ad set architecture, and creative testing frameworks.
  • Budget Management: Experience managing and scaling ad spend efficiently.
  • Tracking Knowledge: Solid understanding of Meta Pixel and conversion event setup.
  • Analytics: High proficiency in Excel and/or Google Sheets for performance analysis.
  • Ownership Mindset: Comfort operating independently with full accountability for results.
  • Execution Focus: Detail-oriented, fast-moving, and thrives in accountability-heavy environments.

Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

During the interview process, you’ll have the opportunity to showcase your skills in the following areas:

  • Meta Ads Execution: How you manage and optimize campaigns day-to-day inside Ads Manager.
  • Performance Discipline: Your approach to pacing, budget allocation, and efficiency.
  • Creative Testing: How you evaluate creative performance and act on testing insights.
  • Optimization Speed: Examples of rapid decision-making in response to performance shifts.
  • Channel Ownership: Experience independently owning and improving Meta as a core acquisition channel.

Role Specifications

This is a remote role, where you will be expected to work a split shift with some overlap with our client’s time zone. You will, however, be expected to be present for in-person training programs during your first 3.5 weeks with us. During the offer process, we’ll share more information about our benefits and compensation philosophy, considering both market trends and individual factors.

About Oceans

At Oceans Talent, we connect the world’s top talent with visionary companies building what’s next. Here, you’re not just stepping into another role — you’re joining a team that values individuality, ambition, and growth without limits. Unique, like you.

We’re always excited to share more about our journey, where we’re headed, and how you can grow with us throughout the interview process.

Want to learn more about our recruitment process, what to expect from interviews, and possible outcomes? Check out [The Dive].

What this application asks

workable

First name, Last name, Email, Phone, Address, Photo, Education, Experience, Summary, Resume, Cover letter

  • Please enter your LinkedIn profile URL below
  • If one of our Divers referred you, please enter their name below
  • What educational qualifications do you have? choose any
  • Of the below, which tech/tools/platforms do you have experience working with professionally? choose any
  • Do you have experience working from home? If so, for how long? written answer
  • What is your current gross salary? written answer
  • What is your expected gross salary? written answer
  • What is your notice period at your current role? written answer
  • What is the earliest date you could start with us? written answer
  • In no less than a paragraph, please tell us why this opportunity is exciting to you and what motivated you to apply written answer
  • We have clients across the world but most are in the United States, where many of the best opportunities for working with startups/high growth companies are. That typically means that our Divers need to work at least some overlap hours with the US. This means being able to work, at minimum, until 11.30pm IST. The greater the range of hours you are willing to work (2.30am IST+), the easier it will be to match you with an amazing client. - What is the EARLIEST time you would be willing to start work in IST (enter the time in hours)? written answer
  • What is the LATEST time you would be willing to end work in IST (enter the time in hours)? written answer
  • Do you have prior experience working similar hours? If yes, what were the working hours in IST? written answer
  • Are you or any of your family members planning to apply, or have already applied, for migration, permanent residency, or a student visa in another country within the next two years? yes / no
  • "I hereby confirm that everything stated in the application is true to the best of my knowledge” *Please print your full name below to confirm* written answer
  • Would you like to stay updated with the latest news and opportunities from Oceans? yes / no

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