Senior Media Buyer

• Plan, launch, and manage Meta Ads campaigns (Lead Generation / Sales) including advanced targeting, lead form optimization, creatives, and budget allocation.
  
• Manage Google Ads campaigns (Search, Performance Max, Remarketing) with Conversion/Conversion Value objectives, ensuring proper tracking and attribution.
  
• Can deal with Google Tag Manager (GTM) and GA4 configure events, conversions, and validate data .
  
• Design structured strategies and methodologies (Hypothesis → Testing → Learning → Scaling).
  
• Develop weekly/monthly dashboards and performance reports with accurate KPIs (Spend, CTR, CVR, CPL, CPA, ROAS).
  
• Adapt campaigns to the Saudi market culture, language, and consumer behavior audience segmentation.
  
• Collaborate with sales to align lead follow-up and improve.
  

Requirements

• 3+ years of proven experience in performance marketing with focused on the Saudi market and B2B services.
  
• Demonstrated success in running Lead Generation campaigns on Meta and Conversion-focused campaigns on Google, supported with case studies and performance numbers.
  
• Strong analytical and strategic thinking mindset with a clear methodology for experimentation.
  
• Solid understanding and ability to calculate ROAS.