Senior Meta Ads Specialist / Media Buyer
About the Role
We are seeking a Senior Meta Ads Specialist with a strong strategic and analytical background to design, manage, and scale our paid social media campaigns focused exclusively on the Mexican market. In this role, you will drive dual-focused strategies: B2B lead generation targeting trading companies, commercial distributors, and industrial equipment resellers, alongside direct-to-consumer (DTC) performance campaigns.
Key Note: All internal team communication, documentation, and reporting are conducted entirely in English. Advanced English proficiency is strictly required.
Key Responsibilities
*Develop campaing strategies on a monthly basis with weekly review and adjustment.
* Design and execute Meta Ads campaigns (Facebook & Instagram) tailored to the commercial dynamics and buyer behavior of the Mexican industrial sector.
* Build dedicated B2B lead generation funnels to capture decision-makers at trading firms, authorized distributors, and machinery/equipment resellers across Mexico.
* Scale DTC conversion campaigns to maximize ROAS and customer acquisition efficiency.
* Collaborate with E-commerce and Sales teams to monitor and achieve the desired results.
* Monitor and optimize core operational metrics daily (CPL, CPA, ROAS, CTR, Conversion Rate).
*Deliver performance report on a weekly and monthly basis.
Requirements
* Experience: 3–5+ years of hands-on experience managing medium-to-large ad spends on Meta Ads Manager.
* Market Experience: Proven track record on previous relevant experience and achievements in previous jobs or projects.
* Advanced English: Fluent written and spoken English for all internal collaboration, executive reporting, and cross-team alignment.
* Technical Proficiency: Expert knowledge of Meta Pixel, Conversions API (CAPI), CRM lead integrations, creation tools, video editing and AI tools.
Benefits
* Competitive monthly salary ($25,000 – $35,000 MXN) + Sales bonus.
* High-impact leadership role shaping growth strategy in the Mexican market.
* Flexible working conditions within an international internal team.