(Senior) Multichannel Marketing Officer (資深)整合行銷專員
Description
無國界醫生是一個獨立的國際醫療人道救援組織,致力為受武裝衝突、流行病與傳染病和天災影響,以及遭排拒於醫療體系以外的人群提供緊急醫療援助。無國界醫生只會基於人們的需要提供援助,不受種族、宗教、性別或政治因素左右。無國界醫生台北辦公室目前正在招募1位對無國界醫生的宗旨及國際人道事務有興趣的(資深)整合行銷專員加入我們的團隊。
▌(資深)整合行銷專員
(資深)整合行銷專員將主導多通路的募款活動,涵蓋年度、緊急與社區型實體專案。此職位負責確保活動一致性與執行效益,並參與傳統媒體形式的創新,與跨部門協作以提升捐款人招募與大眾參與成效。
MSF的員工、志工、管理者、實習生、董事、協會會員,以及其他相關人員,都有責任確保MSF是一個致力於讓其價值、政策與流程促進最高行為準則的組織。在每一個工作領域及地點,所有MSF成員都必須努力預防與察覺任何不當行為,並於有任何相關疑慮時進行通報。
▌主要工作內容:
1. 規劃並執行多元募款通路的捐款人招募策略,以達成年度募款目標。
2. 主導募款行銷活動(包含電視廣告、整合行銷活動、募款通路等),提升無國界醫生品牌能見度、深化大眾參與,並拓展募款成果。
3. 協調內外部合作夥伴,確保各項募款活動依時程執行,並維持高品質與策略一致性。
4. 負責各項捐款人招募及募款行銷活動的預算管理、成效追蹤與分析。
5. 協助規劃與執行無國界醫生台灣年度整合行銷活動及緊急募款專案,提升品牌認知與募款成效。
6. 積極參與區域及國際團隊合作與交流,共同推動跨辦公室專案與知識分享。
Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organization that delivers emergency aid to people affected by armed conflict, epidemics, natural disasters and exclusion from healthcare. We offer assistance to people based on need and irrespective of race, religion, gender or political affiliation. We have the following vacancy and are looking for a talented individual with a strong desire to contribute to humanitarian work and commit to the aims and values of MSF to join our team in Taipei.
▌(Senior) Multichannel Marketing Officer
The (Senior) Multichannel Marketing Officer leads the development and execution of diverse fundraising acquisition campaigns—including general appeals, emergency responses, and community-based initiatives—across multiple channels to optimize donation income. This role ensures consistent and high-quality campaign delivery, while fostering innovation across traditional media formats. Collaborating closely with cross-functional teams, the officer plays a key role in enhancing donor acquisition and driving public engagement.
Staff, volunteers, managers, interns, board members, association members, and others in MSF have a role to play in ensuring that MSF is an organization committed to ensuring that its values, policies, and processes promote the highest standards of behaviour. In every area of work, in every location, all members of MSF must work to prevent and detect abuse, as well as report concerns about abuse.
▌Major Responsibilities
1. Lead the development of strategic acquisition initiatives across multiple channels to achieve the fundraising targets devised in the annual plan.
2. Spearhead the pilot community outreach project to enhance brand visibility, community engagement and drive donation income.
3. Facilitate timely and effective collaboration across internal and external partners to uphold campaign quality and strategic alignment.
4. Responsible for budget control and performance analysis across all acquisition and outreach campaigns.
5. Support the development and execution of MSF Taiwan annual Integrated campaign and emergency fundraising appeals to strengthen brand awareness and fundraising impact.
6. Active participate regional and international engagement and collaboration