Senior Organic Search Executive
Summary
Optimize Trainline’s visibility in traditional and generative search engines by crafting SEO/GEO content, fixing technical issues, and tracking competitor gaps.
About us
At Trainline, our purpose is to empower greener travel choices, connecting people and places. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.
Great journeys start with Trainline 🚄
We’re Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels.
Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet.
We’re a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel.
Introducing the Trainline Growth Team 👋
Organic Search sits at the heart of Trainline's Growth team, helping millions of travellers discover Europe's leading independent rail and coach platform through both traditional search and the fast-evolving world of generative AI engines. As Europe's number one downloaded rail app, we're on a mission to make travel as simple, seamless and affordable as it should be, and this role plays a genuine part in getting us seen and found by the people who need us.
You'll work closely with the Organic Search leadership team, shaping how Trainline shows up across search engines and AI-generated answers alike, while collaborating with technical SEO, engineering, marketing and go-to-market colleagues. It's a role with real scope to influence visibility strategy and get hands-on with both the craft of content and the emerging discipline of GEO.
In this role as the Senior Organic Search Executive, you will...🚄
Conduct keyword and topic research covering both traditional search intent and conversational AI queries, and use it to shape meta titles, descriptions, H1s and on-page content
Create and publish editorial content and landing page copy optimised for both SEO and GEO, in line with Trainline's brand tone of voice
Check content and copywriting regularly for local accuracy and effectiveness
Identify and flag technical issues affecting content visibility, crawling, indexing and AI crawler access, working with technical SEO and engineering to resolve them
Monitor competitor performance across search and generative engines, tracking visibility and citation share to spot content gaps and inform decisions
Own strategies to grow Trainline's visibility and citation share in generative engines, from spotting opportunities through to delivery
Keep on top of the fast-moving AI search landscape and share relevant updates with the wider team
Partner with other marketing channels and go-to-market teams to build a localised SEO and GEO content roadmap
We'd love to hear from you if you have...🔍
Fluency in English, as this role focuses on supporting English-speaking markets
Experience working in Enterprise SEO and executing organic search strategies
Positive attitude, growth mindset, flexible and can work collaboratively.
An understanding of how search engines crawl, index and rank content, alongside a working knowledge of how generative engines source and cite information
Familiarity with structured data and schema markup to improve visibility for both search engines and AI consumption
Confidence using analytics tools such as Google Search Console and Google Analytics, and you're happy to pick up new tools as needed
Experience with SEO and GEO tools such as SEMRush, Screaming Frog, Botify, Ahrefs or Profound would be helpful
A curious, proactive approach to using AI tools to improve productivity and ways of working
Strong written communication and copywriting skills, with the ability to bring creative solutions to complex SEO and GEO challenges
Comfort working across a CMS platform, managing multiple deadlines, and reporting on KPIs in a fast-paced environment
More information:
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.
We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!
We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.
Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:
💭 Think Big - We're building the future of rail
✔️ Own It - We focus on every customer, partner and journey
🤝 Travel Together - We're one team
♻️ Do Good - We make a positive impact
We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!