Senior Paid Media Buyer (Google & Microsoft Ads)
Requirements
Paid Media Strategy & Execution
Develop, execute, and optimise paid media strategies focused on e-commerce growth.
Monitor KPIs such as ROAS, CPA, and CLTV to ensure campaign profitability.
Conduct A/B testing and manage budgets to maximise ROI.
Conversion Tracking & Analytics
Set up and manage accurate tracking using GA4, GTM, and server-side solutions.
Deliver data-driven insights through detailed performance reporting.
Google Merchant Centre & Feed Management
Oversee product feed accuracy and optimisation to support Shopping campaigns.
Troubleshoot feed issues and enhance feed quality based on platform best practices.
Video Asset Integration
Incorporate video creatives into Google Ads campaigns, including YouTube and Performance Max.
Work with creative teams to ensure alignment of video content with campaign goals.
Platform Expertise & Learning
Stay current with digital advertising updates and trends.
Share knowledge with the team and contribute to a culture of continuous improvement.
Benefits
- Competitive salary with potential for performance-based bonuses
- Fully remote role
- Access to training and support for professional development
- Work on campaigns for UK and international e-commerce brands
- Collaborative team environment with a focus on knowledge sharing
- Opportunity to take ownership of campaigns and contribute to business growth