Senior Paid Media Buyer (Meta & TikTok Specialist)

Paid Media Strategy & Execution:

• Develop and manage comprehensive paid media strategies across Meta and TikTok to drive e-commerce sales.
  

• Optimise campaigns for KPIs like ROAS, CPA, and CLTV.
  

• Conduct A/B testing on creatives, copy, and audience segments.
  

• Efficiently manage and allocate advertising budgets for maximum ROI.
  

Cross-Platform Advertising:

• Plan and execute campaigns on Snapchat, X (Twitter), and Reddit, tailoring strategies to platform-specific audiences.
  

• Explore emerging advertising platforms for new growth opportunities.
  

Analytics & Reporting:

• Monitor and analyse campaign performance using Meta Ads Manager, TikTok Ads Manager, and Google Analytics.
  

• Prepare detailed performance reports, providing insights and recommendations.
  

• Leverage data to drive strategic decisions and improve campaign outcomes.
  

Organic Social Media Management:

• Oversee planning and scheduling of organic social media posts, ensuring alignment with paid strategies.
  

• Implement post-boosting strategies for enhanced engagement.
  

• Collaborate with content creators for engaging and brand-consistent social media content.
  

Platform Knowledge & Continuous Learning:

• Stay current with platform updates, trends, and best practices.
  

• Participate in ongoing training and share insights with the broader team.
  

Requirements

Experience:

• 3–5 years of hands-on experience in paid media buying on Meta and TikTok within the e-commerce sector.
  

• Proven record of achieving KPIs in paid media campaigns.
  

• Experience with Snapchat, X (Twitter), and Reddit advertising is highly desirable.
  

Skills:

• Strong analytical skills to interpret data and optimise strategies.
  

• Proficiency with Meta Ads Manager, TikTok Ads Manager, Google Analytics, and other relevant platforms.
  

• Excellent understanding of organic social media strategies.
  

• Creative thinker with the ability to develop compelling ad creatives.
  

• Strong communication and collaboration skills.
  

Preferred Qualifications:

• Experience in a fast-paced agency environment or managing multiple e-commerce accounts.
  

• Familiarity with Shopify or WooCommerce.
  

• Knowledge of customer journey mapping and sales funnel optimisation.
  

• Ability to mentor junior team members.
  

Tools & Platforms:

• Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, X (Twitter) Ads, Reddit Ads
  

• Google Analytics, Google Tag Manager
  

• Project management tools (Basecamp, Teams, Slack)
  

Desirable Skills (Bonus):

• Proficiency in Canva, AdCreative.ai, and TikTok's Symphony Creative Studios.
  

• Awareness of emerging AI-driven design tools for streamlined ad creation
  

Benefits

Benefits

• Competitive salary and performance-based bonuses.
  

• Remote work opportunities.
  

• Support for professional development, including training and industry events.
  

• Collaborative and inclusive company culture.
  

• Opportunity to work with a dynamic team and contribute to the growth of innovative e-commerce brands.