Senior Paid Media Manager (Enterprise B2B)
Job Type: Exempt - U.S. Only
DEPARTMENT: Growth Marketing
LOCATION: Remote/ Chicago
WHAT YOU GET TO DO:
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Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
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Write your own ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot
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Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume
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Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity
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Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down
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Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes
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Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks
REQUIRED QUALIFICATIONS:
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5–7 years of B2B SaaS performance marketing experience
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Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks
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Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager
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Proven experience running paid across materially different buyer segments, ideally a high-velocity motion running in parallel with a long enterprise cycle
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Account-based paid experience — building target account audiences and running paid programs against a sales-agreed named account list
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Fluent in building landing pages and forms in HubSpot, including native A/B testing
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Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting
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Salesforce fluency for pipeline and closed-won reporting
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Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance
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