Senior Paid Media Specialist

Senior Paid Media Specialist

Job Description

As a Senior Paid Media Specialist, you lead the implementation and optimization of your client’s paid search marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results!

Schedule

• Hybrid / Full Time
• 2 WFH days available weekly following the onboarding period.

Job Expectations

• Manage and be a point of contact for high-level assigned client paid media accounts
• Delegate tasks to the Paid Media Coordinators and Specialists as appropriate
• Provide mentorship and training to other team members within the agency, including the assistance of complex problem solving on client relationships and programs
• Manage vendor relationships to implement and manage campaigns on third party advertising platforms
• Identify and implement paid media tactics and best practices, including search, display, remarketing, and video ads
• Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to Paid Media Coordinators and Assistants when appropriate
• Present during internal and external promotional, networking, and educational events
• Pull, analyze, organize, and interpret data
• Clearly and consistently communicate between internal product teams and external clients
• Research and stay up-to-date on marketing trends