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Live Nation

Senior Paid Search Executive

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Description

  • As Senior Paid Search Exec you will be at the forefront of this exciting new phase of our journey, working closely with your line manager to deliver results while broadening and deepening your skill set; all to make sure fans around the world find the tickets they are looking for and clients receive the highest return on their investment with us
  • Reporting into our Associate Director Paid Search, you will own paid search campaign execution and performance across our international markets
  • You’ll be a member of a dynamic, international team while working for one of the biggest names in live entertainment
  • You will maintain strong working relationships with the broader international team, local market stakeholders around the world as well as our platform partners
  • You will be the hands-on expert when it comes to the campaign creation, optimisation, measurement and reporting of Paid Search; constantly informing best practice and strategies to drive better efficiency and scalability
  • You will be challenged to propose and execute new ideas and establish best practices for campaigns and the teams
  • Hands-on day-to-day execution and optimisation of paid search campaigns across EMEA, APAC & LATAM
  • Independently improve our use of campaign automation and run smarter, more effective campaigns
  • Leverage AI to improve our campaign performance, reporting, testing roadmap and to find optimisation opportunities in your campaigns
  • Own weekly reporting against commercial objectives within the team, with monthly and quarterly reports to stakeholders
  • Regularly conducting hygiene checks and account maintenance to protect performance
  • Drive a rigorous testing and optimisation culture, implementing a framework to continuously drive incremental campaign impact and identify areas of opportunity
  • Monitor competitor and industry trends to inform investment, including emerging channels and measurement changes

Benefits

  • HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
  • YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
  • WEALTH: 401(k) program with company match, Stock Program Reimbursement
  • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
  • FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
  • OTHERS: Volunteer time off, crowdfunding network
  • To be successful in this role you should have excellent communication skills, data-driven decision-making skills and strong attention to detail
  • High attention to detail and strong analytical ability when dealing with large data sets (preferred tools: Google Analytics, Excel, DOMO…)
  • Creative thinking with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
  • Experience using product feeds to automate paid search campaigns
  • Bachelor’s degree or equivalent experience
  • Hands-on experience executing, optimising and reporting on paid search campaigns using SA360 or equivalent
  • Previously worked on medium to big paid media budgets with a strong record of delivering growth and ROI improvement through data-driven decision making
  • Strong project management and time management skills, ability to respond to shifting priorities in a fast-paced working environment
  • Google Skillshop Certification a plus
  • Experience working on e-commerce businesses or equivalent industries with large inventory
  • You have strong paid search experience, preferably in an international setting
  • Enthusiastic, self-motivated individual
  • Exceptional interpersonal skills are a prerequisite for success. Proven ability to influence stakeholders
  • You are able to work in a dynamic, fast-paced environment, with various teams around the world, where you can continue to improve and progress your marketing knowledge of paid search and analytics
  • Exceptional verbal and written communication and presentation skills - you will be the go-to person for campaign and channel insight
  • Ability to effectively manage targets and deadlines

Skills

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