Senior Paid Social Manager
Senior Paid Social Manager
Remote: Latin America. (Colombia; Central and South America)
Salary: $2,000-$5,000 USD Monthly
Schedule: Monday - Friday. 9AM - 5PM PST ( Full time - 40 hrs per week)
You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it. This role is paid social only. Paid search and creative production are handled elsewhere.
What You'll Do
Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
- Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets
- Design creative and audience tests with a defined minimum spend per test, so every result is readable
- Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
- Build and maintain catalog and dynamic product ads across collections
- Standardize attribution settings across campaigns and explain how window choices change reported results
- Plan and read conversion lift studies, and translate incremental results into budget and target decisions
- Write creative briefs from performance data and give clear feedback to client creative teams
- Expand budgets onto TikTok, AppLovin, and Pinterest where the numbers support it
- Report on business outcomes: Shopify revenue, MER, new customer acquisition, and contribution, not just platform ROAs
Requirements
- 4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space
- Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads
- Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest
- Working knowledge of the Conversions API, event match quality, and deduplication
- A clear understanding of attribution windows, view-through credit, and why reported ROAS and incremental ROAS differ
- Experience planning or interpreting conversion lift or geo holdout tests
- Strong spreadsheet skills. You can pull raw breakdowns and build your own analysis.
- Comfort presenting directly to founders and owners, including delivering findings they won't want to hear
- Strong English speaking skills
Nice to Have
- Agency experience across several brands at once
- Shopify analytics experience
- Experience with product feed tools such as DataFeedWatch
- Background in jewelry, apparel, or supplements
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.
Skills
As published by workable · 14 questions · 4 written answers
Basics
First name, Last name, Email, Phone, Address, Photo, Resume
Short answers (3)
- How many years of professional paid social advertising experience do you have? Please briefly describe your e-commerce experience.
- What is your monthly salary expectation in USD?
- What is your country of residence?
Pick from a list (7)
- Do you have experience managing Meta Ads for e-commerce accounts?
- Select the following e-commerce accounts, you have work worked with:
- Which platforms have you managed hands-on? Please select all that apply:
- Meta reports a 3.8x ROAS, but Shopify data shows weaker revenue performance and new-customer acquisition has declined.
- This role requires working 8:00 AM–5:00 PM Pacific Time (PST). Please confirm your availability and explain if you have experience working US business hours.
- What is your expected start date?
- As indicated in the job description, kindly confirm your agreement to Lago’s Confidentiality and Non-Circumvention Agreement to proceed with the recruitment process.
Written answers (4)
- What is the highest monthly paid social spend you have personally managed or directly overseen? Please provide the approximate monthly spend and platforms managed.
- Which e-commerce metrics do you typically use to evaluate paid social performance beyond platform ROAS?
- What is your experience with Meta Conversions API, event match quality, and event deduplication?
- Please record a 1-minute video introducing yourself and your experience. You may use Loom.com or any platform you prefer. Share the link once done. Please note this process is mandatory, applications with no video will not be considered.