Senior Paid Social Specialist

We are partnering with a growing performance marketing business specialising in digital acquisition and mobile advertising to recruit a Senior Paid Social Specialist for its London team.

This is a hands-on role for an experienced paid social professional who understands how to drive measurable commercial results through performance-led campaigns. You will own paid social strategy and execution across a portfolio of affiliate and comparison website properties, working across multiple brands and markets within a highly regulated industry.

The ideal candidate combines strong platform expertise with a data-driven mindset, creative testing capabilities and a solid understanding of advertising compliance in regulated markets.w

Location: On-site – London

Responsibilities:

As a Senior Paid Social Specialist, your broad responsibilities will include but are not limited to:

• Plan, launch and optimise paid social campaigns across platforms including Meta, Snapchat, TikTok, Reddit, X, Telegram and other emerging channels.

• Drive qualified traffic and commercial growth across a portfolio of affiliate and comparison websites.

• Manage campaign performance end to end, including creative testing, audience segmentation, bid management and budget pacing against ROI/ROAS targets.

• Conduct structured A/B testing across creatives, ad copy and landing pages to improve campaign efficiency and conversion rates.

• Forecast, allocate and manage paid social budgets across multiple brands, markets and geographical regions.

• Build and optimise retargeting audiences, including the compliant use of CRM and first-party data.

• Manage platform certification, account whitelisting and other approval processes required to advertise within regulated industries.

• Monitor campaign performance, analyse key metrics and translate data into actionable optimisation strategies.

• Collaborate with Affiliate Network and CRM teams to align paid social campaigns with wider acquisition and retention objectives.

• Stay up to date with advertising policies and compliance requirements across relevant platforms, proactively identifying potential risks.

• Leverage AI tools to streamline creative production, accelerate testing and improve campaign workflows.

Requirements:

• At least 3 years of hands-on paid social experience, including campaigns promoting affiliate or comparison website properties.

• Previous in-house experience within an affiliate business is essential.

• Experience working in a regulated or high-compliance industry, such as online gambling, sports betting, cryptocurrency or a comparable sector.

• Practical experience navigating advertising certification, account approval and whitelisting processes across platforms such as Meta or other relevant channels.

• Strong hands-on knowledge of paid social platforms, particularly Meta, Snapchat, X, Reddit and/or Telegram.

• Demonstrated ability to manage budgets across multiple brands and markets while meeting ROI/ROAS targets.

• Experience with retargeting strategies and CRM or first-party data audience activation.

• Strong analytical skills, with the ability to interpret campaign data and make informed optimisation decisions.

• A commercially minded approach, with a focus on performance, efficiency and continuous improvement.

• Based in London and able to work from the office.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

• Competitive salary and performance-based incentives.

• A collaborative and energetic team environment.

• Opportunities to influence paid social strategy across multiple brands and markets.

• Ongoing professional development and opportunities for career progression.

• Team-building activities and company events.