Senior Performance Creative Strategist

Role: Senior Performance Creative Strategist (Content & Paid Social, Menswear)

Employment Type: Full-Time

Location: 181 South Franklin Ave, Suite 203, Valley Stream, NY 11581

Schedule / Time Zone Expectations: 9 to 5 EST M-Th In Office and Fridays Remote

Candidates may be eligible for a modified hybrid schedule of 3 in-office days and 2 remote days per week, based on business needs and hiring manager approval.

Compensation Structure: $135,000–$150,000 base salary + 20% Target Based Bonus

About the Role

Twillory is a fast-growing menswear brand redefining comfort and performance in everyday apparel. By combining technical fabrics with modern style, we help men look sharp while feeling incredibly comfortable.

We’re seeking a Senior Performance Creative Strategist to lead the strategy behind ads that fuel our growth. This high-impact role directly influences millions of dollars in annual advertising spend, partnering with media buying, creative, and leadership teams to turn performance data and customer insights into winning concepts.

You’ll bring deep DTC experience, an understanding of what makes creative scale, and the ability to build repeatable systems for testing and iteration. This role offers significant ownership, competitive compensation plus a performance bonus, and the opportunity to help build a leading performance creative organization.

Essential Functions

• Own performance creative strategy and the testing roadmap across Meta, TikTok, YouTube, and emerging paid channels.

• Translate performance data, customer insights, and market research into actionable creative direction.

• Develop repeatable creative testing frameworks that improve testing speed, quality, and consistency.

• Guide collaboration between media buyers and creative teams to deliver assets optimized for performance.

• Build a sustainable pipeline of concepts and variations that supports growth and reduces creative fatigue.

• Serve as Twillory’s internal expert on paid social creative performance.

Primary Responsibilities

• Analyze creative performance daily to identify effective hooks, messaging, formats, creators, offers, and trends.

• Turn findings into clear hypotheses, testing priorities, and creative briefs.

• Write detailed briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form video.

• Develop concepts around customer pain points, objections, aspirations, offers, and product value propositions.

• Generate variations of winning concepts to extend their performance before fatigue sets in.

• Research competitors, customer reviews, social conversations, and emerging trends to uncover opportunities.

• Partner with media buyers to interpret performance signals and identify areas for improvement.

• Collaborate with designers, video editors, content creators, and copywriters to execute concepts.

• Review creative before launch to ensure assets are optimized for performance.

• Improve production processes and introduce testing methodologies, AI workflows, and creator sourcing strategies that support creative production at scale.

• During the first 12 months, establish a repeatable testing framework, increase testing volume and quality, strengthen collaboration, and help scale paid media performance.

Required Experience & Skills

• 5+ years of experience developing performance creative for DTC or e-commerce brands.

• Experience managing creative strategy for brands spending seven figures annually on Meta advertising.

• Proven success helping scale revenue through creative testing and iteration.

• Deep understanding of Meta advertising and performance creative best practices.

• Expert understanding of hooks, angles, positioning, messaging, offers, objections, value propositions, and customer psychology.

• Exceptional ability to translate performance data into actionable creative direction.

• Strong copywriting skills and experience writing performance-focused creative briefs.

• Excellent communication and project management skills.

• Strong organizational skills and attention to detail.

• Ability to thrive in a fast-paced environment with daily testing, iteration, and feedback.

• Passion for consumer behavior, advertising psychology, and continuous experimentation.

Preferred Experience & Skills

• Experience with TikTok and YouTube advertising.

• Experience at a high-growth DTC brand generating $20M+ in annual revenue.

• Experience using AI tools to accelerate creative ideation and production.

• Experience collaborating directly with creators and UGC agencies.

• Experience building creative testing frameworks from the ground up.

• Familiarity with Motion, Triple Whale, Northbeam, or other attribution and creative analytics platforms.

Current Tech Stack

• Monday.com (preferred) or comparable project management and creative operations platforms

• Claude, ChatGPT, Parker or comparable AI tools

• Motion, Triple Whale, Northbeam or other attribution and creative analytics platforms

Benefits

• Dental, Health, Vision

• 2 Weeks Paid Vacation

• We close the office on Jewish holidays allowing for even more vacation time

• 4% 401K Match

Equal Opportunity Employer Statement & Compliance Notice

TalentPop is an Equal Opportunity Employer and is committed to fostering an inclusive, respectful, and equitable workplace environment for all applicants and team members.

All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, age, disability, medical condition, genetic information, marital status, military or veteran status, pregnancy, reproductive health decision-making, or any other characteristic protected by applicable federal, state, or local law.

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