Senior Performance Manager

Role Overview

We are looking for a data-obsessed, growth-driven Senior Performance Marketing Manager to lead our performance marketing team and scale our paid acquisition engine globally. You will manage the performance team and work hand-in-hand with our Creative Strategist, Production, and Creative teams to execute multi-market campaigns across major ad networks (Meta, Google, TikTok, Programmatic)—driving high-intent user registration, KYC completion, and trading conversion across international regions.

Location: Singapore / Global

Why Join Us?

• High-Growth Capital & Scale: You won't be managing tiny budgets. You’ll own and scale global acquisition campaigns across diverse international markets with the budget and flexibility to win.

• Data-First & Rapid Iteration: We prioritise performance and speed. You’ll have the autonomy to reallocate budgets dynamically, test new acquisition channels, and run high-velocity creative experiments without red tape.

• Collaborative Creative Engine: Work directly alongside dedicated Creative Strategists, video production specialists, and designers to build high-converting, platform-native ad assets tailored for trading audiences.

Key Responsibilities

1. Team Leadership & Global Campaign Strategy:

• Lead and mentor the performance marketing team to execute, optimise, and scale high-volume campaigns targeting forex, CFD, and trading users globally.

• Collaborate with regional marketing teams to align media spend with localised acquisition strategies.
  
  Core Channel Management & Optimisation:

• Oversee end-to-end user acquisition across Meta Ads, Google Ads, and TikTok Ads, optimising continuously for Customer Registration, Account Verification (KYC), and first-time deposits.

• Scale programmatic ad networks (e.g., Taboola, Criteo, AdRoll) to tap into non-traditional acquisition inventory.

1. Data Analytics & Budget Allocation:

• Track, analyse, and optimise full-funnel metrics (CPA, CPC, CTR, conversion rates) using GA4 and internal attribution dashboards.

• Dynamically reallocate budgets across channels and regions to maximise return on ad spend (ROAS) and drive down customer acquisition costs.

1. Creative Pipeline & Production Collaboration:

• Partner closely with the Creative Strategist, Production, and Creative teams to translate performance data into fresh creative concepts, video scripts, and visual hooks.

• Drive structured creative iteration frameworks to test and scale winning ad assets across all performance channels.

Requirements & Qualifications

• At least 5+ years of hands-on performance marketing experience, with proven capability in managing performance teams/marketers within fast-paced fintech, forex/CFD trading, crypto, or high-LTV digital industries.

• Deep platform expertise running and scaling multi-market campaigns on Meta Ads, Google Ads, and TikTok Ads.

• Proven track record of managing global or multi-regional ad budgets with complex audience segmentation and localisation.

• Advanced data analytics skills with deep proficiency in GA4, tracking parameters, conversion pixels, and attribution modelling.

• Hands-on experience with programmatic and native ad networks (Taboola, Outbrain, Criteo, AdRoll) is a strong plus.